Episode Transcript
[00:00:15] Speaker A: This is outside the round with Matt.
[00:00:17] Speaker B: Barrill for Rage rally podcast.
[00:00:20] Speaker A: My man, Jackson Grove.
The founding of guy man behind. Nothing fancy, my brother. How are you feeling after last night?
[00:00:31] Speaker B: Uh, a little tired.
[00:00:33] Speaker A: Yeah, last night got wild, man.
[00:00:35] Speaker B: Yeah, it was. I mean, uh. I mean, I was just talking. Talking my head off, you know, trying to catch up with everybody.
[00:00:43] Speaker A: Yeah.
[00:00:43] Speaker B: You know, I'm only here for a short amount of time, so I was just trying to catch up with people and.
[00:00:47] Speaker A: Yeah, makes it tough when it's like short trips.
[00:00:51] Speaker B: Yeah, down here. Yeah, exactly.
[00:00:54] Speaker A: But this has been a longer trip for you.
[00:00:55] Speaker B: Yeah, yeah, I'm down here for the entire week, like a week and a half, you know, live. The live golf was. But this past weekend, and then the NASCAR race, but having a little bit of fun doing some content with both of those type of areas and.
[00:01:11] Speaker A: Yeah. So how was the golf tournament?
[00:01:14] Speaker B: It was a great time.
[00:01:15] Speaker A: I've never been to one of those. I've never done, like, attended a golf tournament. I played golf growing up, and I obviously, like a lot of people. I played a lot during COVID but. But I've never been, like, what's the vibe of a golf tournament?
[00:01:27] Speaker B: Well, I mean, I've never been to a PGA event, but I've been to, like, five live golf events. And really, I can't really say what a. Like, a PGA event is. What I've heard is, like, way more, like, intense. Like, people are actually focused on what's going on. But at live golf, like, no one really is paying attention. I mean, they are. It's not as intense as PGA. I think so. But I can't really say for sure because I haven't been to a PGA event.
[00:02:00] Speaker A: Is it like a party?
[00:02:01] Speaker B: Pretty much, yeah. I mean, it's pretty much like what the waste management open is.
[00:02:07] Speaker A: All the time.
[00:02:07] Speaker B: Yeah, all the time. And it's just. It is set up differently. So it's like, you have. You have teams at the live golf, whereas PGA is just like the individual players, but.
And live golf, you have the teams, and then you also have.
I really don't know, honestly. You have the teams, but they're all individual players, and there's like five. Five players each team.
[00:02:31] Speaker A: It's kind of like NASCAR then.
[00:02:33] Speaker B: Yeah, a little bit. Yeah. And then, like, at the end of the weekend, like, you know, whoever's team does the best, like, I guess there's an individual winner and then, like, a team winner. Interesting throughout the weekend.
[00:02:43] Speaker A: That's cool.
[00:02:44] Speaker B: Yeah.
[00:02:44] Speaker A: Cause I haven't followed the live stuff a ton. But what's really cool about what you guys do with nothing fancy is that obviously you guys are in the country music space. Like I was saying on the mic last night, you guys are like our cousins or our brothers to the north, you know, up there in the good old mid Atlantic. But you've gotten into different industries that are, like, kind of country music good time adjacent, like the golf world, the racing world, the outdoors world with coming down for NWTF. Obviously you're in town for the NASCAR race this weekend.
[00:03:12] Speaker B: Yeah.
[00:03:13] Speaker A: What's all that kind of been like, or what was, like, your process with doing that?
[00:03:17] Speaker B: Oh, well, first off, I feel like it just all started with country music. But I, you know, country music obviously helped the brand grow a ton.
[00:03:23] Speaker A: Yeah.
[00:03:24] Speaker B: And shout out to Hardy. I mean, he was like one of our biggest, our biggest ambassadors, like, and put us on the map. But, like, my vision for the company was not just to be country music. I want to be in the stuff that I enjoy as well, which is like hunting, like, and golfing. I mean, and fishing as well. I'm not as a big, big into fishing as I am in those two areas, but I. When I first started the company, I wanted the brand to be about those areas and those activities. So, yeah, I mean, it just all, like, I. We started with country music and kind of, like, country music and outdoors was like the two big things we first started. Now we kind of trying to bring in golf a lot more and. But we're not trying to, like, you know, squeeze it in and, like, really dial it in. I think it's going to take some time for us to really grab the golf market. So not super, super worried about it, but we're just doing a little bit here and there with it still a.
[00:04:25] Speaker A: Cool thing to just be dabbling into. So I guess I want to kind of take back to where when I first learned about you guys, and I don't know if I've talked, if we've talked about this, so. I used to live with a guy named Ethan Willis.
[00:04:38] Speaker B: Yep.
[00:04:39] Speaker A: And this was in 2019, right before the pandemic. Ethan and I used to work together at Whiskey row doing security. He's built more for security than I am. He's a big mother, a big dude. And I remember him telling me, because I was just doing in the round at that point. This was before Nikki and I officially met with Raze, rowdy and all that. And I remember him being like, hey, I got hit up by these guys, this new hat, and I remember him giving me the. The. The version of this that isn't the tailgate and Tallboys version, but, like, the classic, like, black and white hat. And then to see from there on how it's been, because that was five years ago.
[00:05:20] Speaker B: Yeah.
[00:05:21] Speaker A: When did kind of tell the nothing fancy story. And, like, the name is so genius, too. It's so genius.
[00:05:27] Speaker B: It's genius, but it's not. Like, it's.
[00:05:29] Speaker A: What do you mean? It's not?
[00:05:30] Speaker B: It's genius, but it's so simple at the same time.
[00:05:32] Speaker A: Yeah. That's what makes it so genius, though.
[00:05:34] Speaker B: It's same with raise, rowdy, and I've had freaking preach this with you guys. Like, it's a great name. That's what you want. Simple, but to the point. People understand, but, yeah, Ethan. I remember meeting Ethan, like, the first time I ever came to Nashville when I turned 21, I came down here with, like, my. My cousin and my best friend and my mom and dad also came down. We drove down altogether.
[00:05:58] Speaker A: Oh, I've done that drive from. From Maryland, DC area down to Nashville. Yeah, that's a hall.
[00:06:04] Speaker B: Yeah, that's when I. We came down here for my. My 21st birthday, and that was, like, the first time that I ever experienced Nashville. And, like, yeah, I went out, probably hit every bar on Broadway.
[00:06:15] Speaker A: That's a feat right there.
[00:06:16] Speaker B: Yeah. And I was just like, hey, you know, I was just telling people, I was like, check out, you know, this is my company. Like, dude, nobody had a clue back then or ever heard of us. I mean, I was just trying everything I could to get my brand out there, and I brought some hats down with me.
But obviously, since then, like, the product has grown better.
[00:06:38] Speaker A: Where's the name come from?
[00:06:41] Speaker B: The name comes from, like, me and my buddies just, like, having a great time.
I don't want to, like, dial in too specific with that, but, like, maybe.
[00:06:51] Speaker A: Was it, like, a group chat name or something? Or was it just, like, me and.
[00:06:55] Speaker B: My buddies just, like, listening to a crap ton of classic rock and, you know, getting into bad stuff around the farm, just, like, drinking beer and just, like, I don't know. That's what our lifestyle was like when I was in community college, and, you know, a lot of, like, the people that I went to high school with, like, everybody went away, but. So you have this small group of friends that you realize you learn a lot about yourself when you're, like, kind of isolated, just with, like, a couple friends.
[00:07:27] Speaker A: Yeah.
[00:07:28] Speaker B: And we had a great time, though. It was just me and, you know, a couple of my closest friends where we just had each other, and we would just make the best out of it, go have the most amount of fun, and it didn't really amount to nothing. Like, we didn't spend a bunch of money to do things. Like, we were just hanging out, like, outside of doing shit, I don't know, riding four wheelers, going fishing, like, cooking.
[00:07:54] Speaker A: Barbecues, like, just being nothing fancy.
[00:07:57] Speaker B: Yeah, and that's what. Exactly. That's what I mean. That's where I feel like the name originated from. And it wasn't like a light bulb moment ever, that it was like, aha.
[00:08:08] Speaker A: I feel like it never is things like that.
[00:08:11] Speaker B: Sometimes it is. Some people have a light bulb moment, and I don't think mine was ever a light bulb moment. It was just what we were doing, and it took me a while to think of the name. Like, I used to just write down names.
[00:08:23] Speaker A: What were some of the other options?
[00:08:25] Speaker B: Well, we first started with. The first name we started with was, like, front porch confessions, which is like, okay, yeah, it was just like, me, my cousin, and my brother.
[00:08:35] Speaker A: Just PC.
[00:08:36] Speaker B: Yeah, front porch confessions. And I thought it was a good name, but, like, I just didn't, like. I didn't see any, like, longevity to, like, actually make it a legit.
[00:08:45] Speaker A: All of our songwriter buddies. That might be a good title. Yeah, Jackson deserves a third.
[00:08:49] Speaker B: Yeah, yeah, yeah, exactly. Front porch confession. So we just be chilling, you know, sitting around on the porch, just talking, talking about life, and it's just like front porch confessions. Yeah, but, yeah, so that was, like, the first name. And even before that, it was called. I had, like, a Instagram name called elevate dirt films, where I was just posting videos of my brother riding motocross at the house. Like, he was a professional motocross racer.
[00:09:18] Speaker A: Oh, no shit. I didn't know that. That's cool.
[00:09:20] Speaker B: Just a privateer. But, I mean, he. He was very talented, and so I got experience with videography, and I took a lot of interest in that to the point where I realized, like, did I want to be a full time videographer, or did I want to use it for my benefit to make a brand? So I was like, I used it for my benefit to make a brand, and it helped out learning those basic skills just to create content for myself, the brand that I wanted to make, you know? So, I mean, a lot of people, I had two routes, and I was like, man, I'm not like, I don't see myself being, like, a full time videographer photographer. I just don't really enjoy it that much. Yeah, I like creating, but not, not in that way. I wanted to create a brand, I guess. More.
[00:10:11] Speaker A: They have more your something that's kind of tangible versus video, like a product, like a hat or a shirt or an event or things like that.
[00:10:20] Speaker B: Yeah, I noticed that if I made these videos, which I did, I used to make edits for, like, football players.
[00:10:25] Speaker A: Oh, nice. Like, I would say people's huddle. Huddle?
[00:10:28] Speaker B: No, professional football players.
[00:10:30] Speaker A: Like, oh, well, I'm talking, I was talking about like the high school, like college, like the huddle tapes. Like, would you do that, like the highlight reels for people?
[00:10:36] Speaker B: Yeah, I would just get experience through that and I would just do it on my own time and just get experience on, like, how to edit videos by myself. But it also, it helped me out a ton just with my own brand. Like, I used to make edits for Devontae Adams.
[00:10:49] Speaker A: Oh, no shit.
[00:10:49] Speaker B: Yeah. Tyron Matthew and I would do it on my free time, and I would stay up all night just making.
[00:10:54] Speaker A: How the hell do you get connected with the honey bad dude?
[00:10:57] Speaker B: I would dm him. So this is where it came from. So I would dm like these football players. Like, hey, can I make an edit for you? Like, I just want to, like, I want to, like, see my work out there in the public, and if they saw my DM, like, it was great, and I would get connected with them and make a video for them and, and some of the players, like him especially, and Devontae Adams would repost my videos and like, they would send me their number and I would just be like, send them videos constantly. But I realized at the time, I was like, I'm not making any money out of this. I was just doing it for experience.
[00:11:32] Speaker A: How old are you doing this?
[00:11:33] Speaker B: 1819. And I was in community college just cranking out videos for, yeah, that's something.
[00:11:40] Speaker A: There'S something to be said for that. See, I went the college route, and I'm thankful for it, because if I didn't have the experience that I got there, I wouldn't be down here in Nashville doing what I'm doing. But people always are like, you got to go to this, this big school. You got to get this, this four year degree. You were in community college and you were, I'm sure you learned a lot in those classes and whatever, but you're learning at 1819 was being, was the learning the method of shooting your shot.
[00:12:05] Speaker B: Yeah.
[00:12:05] Speaker A: And figuring out how to open doors.
[00:12:07] Speaker B: Dude, dm. I dm, like probably 50 to 50 players. Probably just trying to like, hey, can I make you edit. Like, I just wanted to, like, get my foot in the door somewhere. I was always trying to get my foot in the door somewhere, but that what I'm getting at is, like, it kind of translated when I made my brand.
[00:12:24] Speaker A: Yeah.
[00:12:24] Speaker B: To, like, be vulnerable and try to reach out to people where, like, the hardy connection came through.
[00:12:31] Speaker A: Yeah. So that came through a DM. I was gonna ask how. How Michael Hardy ends up in a.
[00:12:37] Speaker B: Nothing fancy hat through a DM. Just, I mean, I think at the point where I reached out to him, it was, like, 15,000, 20,000 followers, and he was just getting his, like, artists career started, but he was probably, like.
[00:12:49] Speaker A: Og hardy, like, throwback and four by four and things like that. Or had he already put that stuff out?
[00:12:54] Speaker B: He already put that stuff out, but, I mean, he was still working on, like, his. He wasn't like, I think he just released his. The first Hicks tape. Like, before. He released the first Hicks tape.
[00:13:05] Speaker A: This is before COVID Yeah, yeah.
[00:13:08] Speaker B: 2019. So I reached out to him through a simple DM, and I also reached out to many other people as well, just, hey, can I send you my product? Like, if they replied, they replied. If not, you know, just move on and try, like, you know, you got to get your name out there somewhere. But, you know, Hardy, I got lucky with just reaching out to him, and he was like, hey, that's. That's a cool, like, name. And so it just. It worked out pretty well. I mean, yeah, I'd say so just to see, like, how much he's grown and also, what we've grown today is crazy to look back.
[00:13:43] Speaker A: Yeah. So you talk about a guy that is truly nothing fancy. Yeah, it's Hardy.
[00:13:48] Speaker B: Yeah. This the dude that, like, would rather just live off the land, probably then, like, yeah, doesn't care to be, you know, bothered and be in, like, fancy places. Like, that's who I am. I think we kind of figured that out when I first met him that I was, like, kind of, like, the same person, you know, in terms of, like, our lifestyle. And he digged the name as well, so it was cool.
[00:14:13] Speaker A: Yeah. When does it become. I'm doing this professionally. This is a career. I'm gonna be the CEO of this business. I'm not doing anything else.
[00:14:22] Speaker B: Well, fortunately, like, I out of college, I could still, like, live at home.
[00:14:27] Speaker A: So you save a lot of money doing that.
[00:14:29] Speaker B: Yeah.
So I did that after college. I thought it would be great for me just to, like, focus on the brand full time and not worry about trying to pay myself, and so I did that for about a year and a half, but my last semester of college, I got laid off from a job. Well, they just. It was during COVID It was 2020.
[00:14:53] Speaker A: Where were you working?
[00:14:54] Speaker B: I was working for an auctioneer company, and I kind of, like, you know, they were great people, but I just kind of had enough of with it.
[00:15:02] Speaker A: Anyways, what were you doing with them?
[00:15:03] Speaker B: Marketing.
[00:15:04] Speaker A: Just like, okay, so, again, getting the skills that you can run with. Nothing fancy. Like, yeah, get another experience where you're.
[00:15:10] Speaker B: Learning this drone videos, like, videography. I was doing that forum listings for all the events. And, yes, I. He just didn't. They didn't need me anymore. So I. I kind of had, like, the perfect storm where I was going into my last semester of college, and I didn't have a job. I was like, you know what? It might just be better for me to focus on school and focus on the last semester and just focus on my company, which I did. I came out with some half a dozen new hats, and it did really well. And, like, that spring, I decided to get, like, a little space and just start working by myself. And I did that for about a year and a half before I hired anybody. Just cranking out labels every day, packing boxes by myself, like, in a small, little 600 square foot basement, you know? So that's all it was for until 2022, fall of 2022.
[00:16:11] Speaker A: And that's when the warehouse came along?
[00:16:13] Speaker B: No, I didn't. We were actually in that little space for, like, another almost a year before I had to get in the warehouse. Like, me and Andre were working.
[00:16:23] Speaker A: Like, shout out to Dre. I love that kid, dude.
[00:16:26] Speaker B: He's a. Yeah, I love. I love Andre. I mean, like, right now, he's back at the warehouse, but, like, you know, that's. That's his thing, man. Like, he's operations. He was operations when he was in the air force, so he loves that stuff.
[00:16:39] Speaker A: How'd you meet him?
[00:16:40] Speaker B: I actually was, like, friends with him in grade school also, these are a.
[00:16:44] Speaker A: Lot of the team, and the guys that are working within the brand are guys that you've known, like your boys from growing up.
[00:16:50] Speaker B: Yeah, Andre. I mean, we were. We would hang out, like, after school, in middle school, and. But he was, like, back and forth. He had. Mom lives in Wisconsin, dad lives in Maryland. So I would see him, like, every other year, but he went to school in Wisconsin, and I remember I just hit him up when he was graduating. I said, hey. Like, I saw. I was like, well, he hit me up because I was reaching out to people and putting on social media and looking for somebody, and he reached out to me and was like, I'll be back home in, like, a couple months. Like, you know, I'll be looking for a job. So I was just kind of like, I trust Andre. Like, I already knew him, so it was a great hire, and he's been with me since 2022.
[00:17:29] Speaker A: It's important to have those day ones, bro.
[00:17:31] Speaker B: Yeah.
[00:17:31] Speaker A: And to be able to have, like, your. Your baby and with your boys. Yeah, that's the best case. That's how I feel with Nikki, man. And it's like, this is Nikki's baby, and I'm. I'm andre in this situation, like, it's. It's really cool to. Really cool to see that, man.
[00:17:47] Speaker B: Yeah, you always. You need your Batman to your freaking Robin or your Robin to, like, I feel like, yeah, Andre, he's been there since, like, pretty much in the small, little warehouse that we were working in. So, yeah, dude, what was it like.
[00:18:01] Speaker A: Getting that warehouse building? Like, what is that feel like? It was. I can only imagine what it's gonna be like for us. Like, it felt really good to get in this space on the podcast side, but to get a. Into a spot like that where you're moving that much product and you're able to keep that much inventory from where it started to where it get where it's gotten to.
[00:18:20] Speaker B: Yeah, it just opens the door. It just relieves so much stress. I had, like, in that 600 square foot space, I was waiting for a really nice space open, and I could have went and, you know, grabbed the space, but I. I waited patiently for this one space, and I had two storage spaces. I was running out, like, the square spaces. Yeah, I had two of those, and I had stuff at my dad's.
My dad's house, like, in his farm building. But it was just a pain because, like, we could only hold so much stuff in our little warehouse where we were packing, but as soon as we got our warehouse, it just, like, the door open where it was like, all right, now we can, like, go. You know? I mean, like, it was. It was a good feeling, so, yeah, you guys should be excited about that once you guys get the warehouse managers.
[00:19:09] Speaker A: Yeah, we're working on it, because right now, our warehouse and our old podcast studio was all in Nikki T's house, which is above a recording studio right here in Hermitage. And it's like. And we split that room with the Muscadine guys, where they're, like, 75%. It's a living room of a house, and 75% of it is, like, the muscadine merch, and then the other 25% is ours, and there's just boxes and shit everywhere. So getting to that. That level is going to be. Is going to be really cool, man. So when did you.
You talk about, like, hardy, who were some of the other, like, early adopters or the early folks repping you guys in town?
[00:19:47] Speaker B: Co Wetzel, obviously, he's not in town, but, like, co Wetzel. Yeah.
Now he is. Back then, when I was, he was just probably strictly Texas, but co Sean Stanley, Larry Fleet, and I can't. I feel bad. Cause there's a lot of other people that I just probably can't think off top of my head. But now we also, like, Sadie Bass and Gavin Adcock. Like, they're huge brand wearers.
[00:20:15] Speaker A: And Josh Ross.
[00:20:16] Speaker B: Josh Ross.
[00:20:17] Speaker A: Josh lives in. Josh is either wearing. Either wearing your hat or our ha, which is great to see.
[00:20:22] Speaker B: Yeah. And, like, I didn't. I wouldn't meet those people if, like, didn't have those rounds with you guys.
[00:20:27] Speaker A: Yeah.
[00:20:28] Speaker B: Like, Josh, remember my first round was, like, Dylan Lo Langley, Dylan Marlowe, Joshua. And we also had Craig Campbell there.
[00:20:40] Speaker A: Gavin on there.
[00:20:40] Speaker B: Gavin was on there.
[00:20:42] Speaker A: We. We would not have had Gavin's first real, real playing in Nashville was that event. Yeah, that was his first one.
[00:20:51] Speaker B: Yeah, dude, it was sick. I was like, I was just happy for him to, like, you know, to see him, like, play, and that was.
[00:20:57] Speaker A: Very early in raw, and we would add. We saw. So we all saw something in him, but we would have had no idea that he on the rocket ship that he's on now.
[00:21:05] Speaker B: Yeah, dude, he's such a character. I think that's why he's like. And he's also very talented, and he's the nicest guy. Oh, yeah.
[00:21:12] Speaker A: He's a bowl on stage.
[00:21:14] Speaker B: Oh, yeah.
[00:21:15] Speaker A: You got to see, we've. We've gotten to go to some festivals together, and we'll get into talking about tailgate and tall boys and all that. All that craziness. But you got to go down to the statesboro show.
[00:21:25] Speaker B: Oh, dude, that was, bro, I'm glad I got to experience that one time.
[00:21:29] Speaker A: I told, and I think I hyped it up enough for you, too. I told you how crazy it was gonna be down there. I didn't know it would be eight, nine fights in the crowd. Crazy.
[00:21:39] Speaker B: It was there. I didn't.
[00:21:41] Speaker A: Yeah, well, yeah, there were. Yeah, dude, Statesboro is wild, man. That is like, I to me, because it's like, because you grew up in Maryland. I grew up in New York, and there's, like, different venues, but the venues aren't like the college bars with country music. It's like a different thing in the south. And for gavin to be, like, a Statesboro guy and have land an opening, and it was just a perfect storm of chaos.
[00:22:05] Speaker B: Yeah, dude is a cool little place, too.
[00:22:07] Speaker A: A lot of history there, man. That's where Dylan. Dylan Marlowe came up. That's where Swindell, Trey Landon, Luke Bryant, um, Will Mosley, who was just on idle. Bryce Leatherwood. Like, there's some Brian Fuller. I mean, the list goes on and on and on. And there's kids right now that'll be popping up in the next year or two that are. Yeah, Statesboro guys.
[00:22:27] Speaker B: Yeah, dude, it's crazy. I mean, it's very historic, and it's just a little joint, but those are, like, the coolest places.
[00:22:32] Speaker A: Yeah, I agree with that.
[00:22:34] Speaker B: Yeah.
[00:22:34] Speaker A: Have you. Do you get to go out on the road to a lot of shows to see people or. Not as much as you'd like?
[00:22:38] Speaker B: I mean, not as much as I would like, but, yeah, I have done my fair share of going to couple concerts here and there. I've been a couple hardy concerts, couple co concerts, couple. I've been a couple of Sean's concerts. I feel like back in a couple years ago, I just can't remember, but not as much as you probably, you know. But it's cool seeing all that stuff, and it's amazing how much work goes into, you know, putting on a show and how fast they can, like, load in and out, like. Yeah, it's crazy.
[00:23:08] Speaker A: Yeah, yeah, they move. They have it down to a system. What'd you think of last night? Our first one at losers? Dude, the full band stuff's fun, ain't it?
[00:23:16] Speaker B: I like it. Yeah, dude, it's. It's cool. The full band, like, because we're obviously so used to just on the acoustic stuff when I'm with you, but the full band was great. Like, I think it just obviously brings a whole different type of energy than just acoustic, you know?
[00:23:30] Speaker A: And the folks that played shout out to Ben Williams getting us, Bella Hudson getting. Sharing his wife. He was. He was joking with me. He's like, yeah, man, I saw. I saw Jackson at the golf tournament, and he was saying he needed a female, and I was like, I got one of those at home.
And it worked out. And Bella Paxton, Rob Langdon, Justin schools, Connor Sweeney, Christian Yancey's first full band show. Ever.
[00:23:55] Speaker B: I was pumped for him to be able to play a couple. I don't know if he played a couple of his new songs, but he said he never played his full band show. I was like, dude, that's awesome. Like, I'm glad that he got to do that last night. Yeah.
But, yeah, dude, it was a great time. And I. Justin, Connor, Christian and Pax, and, like, those are the boys. You know, I just met Rob for the first time last night, and then Bella, obviously, as well. But, like, those are the boys. Like, I remember you introducing me to all of them. I feel like all of them were introduced to me by you, if I'm not mistaken. But we had a photo shoot last year out, like, my buddy Moon's place out in Loboville, and.
[00:24:36] Speaker A: Oh, I know Moon.
[00:24:37] Speaker B: Yeah, I know Moon. Do we?
[00:24:39] Speaker A: What a character. Shout out to.
[00:24:40] Speaker B: Shout out moon, if you're watching this.
[00:24:43] Speaker A: What a legend, dude.
[00:24:44] Speaker B: Everybody loves Moon.
[00:24:45] Speaker A: Yeah.
[00:24:45] Speaker B: But, yeah, we had a. We had a photo shoot out there, and I just. You know, I invited all them guys out there. Like, those are my. You know, my friends here. I mean, I don't know a lot of people here, but they're, like, the.
[00:24:55] Speaker A: Same age, you know, a lot of people. Or maybe it's that you don't know them, but they know of nothing fancy.
[00:25:01] Speaker B: Yeah.
[00:25:02] Speaker A: And they know of you.
[00:25:03] Speaker B: Yeah. But I feel like if I had. If I was hanging out, if I lived down here, I feel like those would probably be the people I would see myself hanging out with, because they're, like, the same age as me and stuff like that. So they kind of remind me of my friends back home.
[00:25:17] Speaker A: Yeah. And they're just down here doing this for work, you know, pursuing a dream. And so someone that we've gotten to get very close to. We've known you now for a while, and I think our. Our friendship and brotherhood has gotten a lot stronger in the last year. Last two years. Fucking Don, bro Don.
[00:25:34] Speaker B: Don Burgundy.
[00:25:35] Speaker A: Brother Don bro Don with the mullet. Donnie Mullet Donnie Mullet bro. How did you get linked up with him? And how does that friendship and brotherhood start? Cause I know he's a New York guy.
[00:25:47] Speaker B: Yeah. Another cool story. So I met him at the first trade show that I ever did at the Bassmaster classic, which was, like, back in 22. And I had my buddies down there, like, just helping me taking off work, dude. Like, they came down, helped me, like.
[00:26:02] Speaker A: What they've done in the past.
[00:26:03] Speaker B: Yeah.
[00:26:03] Speaker A: Live oak. Yeah.
[00:26:04] Speaker B: Yeah. And, um. So, yeah, Don was there working for a fishing company. Um, and he came over and introduced himself and was like, hey, man, I got my camera. I'll take some videos for you guys, and I'll send them over to your way after, you know, the trade shows over with. And he sent them over to me, and we made. I made, like, some cool edits from it and ran them as ads for a long time. And. But so that was my first introduction, and I knew, like, he was, like, a hands on person, so I kept in touch with him through the years, and I was looking for, you know, another person to add to the team last year, because it's just been getting crazy. And, you know, I reached out to Don. I was like, hey, would you be interested? He's like, heck, yeah. Like, I actually about to leave my job right now. So it worked out really good. And, you know, it's been. Obviously, it's been an adjustment. Like, you know, working, getting to know Don. I didn't know him that well, but obviously, like, we've gotten to know each other a lot in the past six months.
[00:27:06] Speaker A: Festivals and events and trade shows will do that.
[00:27:09] Speaker B: Yeah. So, yeah, he's good, man.
[00:27:11] Speaker A: He.
[00:27:11] Speaker B: He's a hard worker.
Works his butt off, and he actually works remotely. But every month, he'll come down, like, for a week out of the month and stay my family's property in the guest house and coming in and out of the warehouse just once a month for one week, just. So he just comes in.
But that's nice. But he really, I mean, just works remotely. And he's a road dog, too. He loves dude.
[00:27:36] Speaker A: Dude. He does not mind hooking that trailer up and just going, man. I was very impressed because a lot of guys and girls, we were used to it in the touring world. Like, for me, I can drive here to Texas with a trailer, no problem. Come back in, like, two days. No problem. That's just how I'm built from being a tour manager and a merch seller. Don has that in him.
[00:27:57] Speaker B: Yeah, he said, let me crank that trailer down, dude.
[00:28:00] Speaker A: And he is just. And met his. Met his old lady, Maria.
[00:28:04] Speaker B: Yeah.
[00:28:05] Speaker A: Had a blast with them last night at losers and at red Door, bro.
[00:28:09] Speaker B: Yeah, I was a little occupied. I wish I could, dude.
[00:28:12] Speaker A: I know. What's the situation like, bro?
[00:28:14] Speaker B: Oh, man.
[00:28:15] Speaker A: What's the situation like, Jackson, you're single, man. Single. CEO of the best hat in country music.
[00:28:21] Speaker B: Yeah.
[00:28:21] Speaker A: Not a bad place to be.
[00:28:23] Speaker B: Yeah, man. But I definitely. I definitely would like to find a.
[00:28:26] Speaker A: Find the one you'd like to settle down. All right. This is breaking news right here.
[00:28:30] Speaker B: Breaking news.
[00:28:31] Speaker A: What would a guy like Jackson be looking for?
[00:28:34] Speaker B: Somebody that just understands, like, a person that's dedicated to their dream, I guess. Like, it's hard for a woman to come in to somebody's world where they're just. My first wife was this business, obviously.
[00:28:50] Speaker A: Yeah.
[00:28:50] Speaker B: So it's kind of.
Those people have to understand. I guess it would be like an adjustment, you know? You know how it is. You're busy.
[00:28:58] Speaker A: I mean, I'm busy, and I've. And I've managed to luck out and find an incredible woman. She's actually in DC right now. She works for a. And they're doing. It's like the 80th anniversary of something within the VA, like the veteran benefits or something. And she's up there putting on this event, and she's been up in DC all week. And it's like somebody.
[00:29:17] Speaker B: This festival.
[00:29:17] Speaker A: Yeah. Because she's. She's traveling around. She has a little five year old daughter, and it's like, it's. It's. You have to have somebody that understands being on the road, because. How many trade shows do you go to a year right now?
[00:29:28] Speaker B: Well, we're gonna start doing a lot more, but. And obviously, I want to try to make as many of them as possible, but if I can't make it, then Donnie will be there.
[00:29:37] Speaker A: That's the power of Donnie and Dre and your boys.
[00:29:39] Speaker B: Yeah. Even though we're a small team, like, we're definitely trying to make it work. And if we have to hire some subcontractors to get a. Shows, like, you know, helpers, like, we have to do it. But if I have to, a lot of my work is like, you know, I'm the CEO, so I have to really dial in on the designing. I mean, the list just goes crazy. Like, the financials is all the collaborations, like, do you have a business manager yet?
I kind of. Yeah. I mean, you don't have that yet? No, we do. We do have. I have a lot of good people in my corner, for sure. Yeah, that. I mean, a couple people back home that have been a big help. So, yeah, we have the help, and it's all about just organizing and just keeping it structured and processing systems, because when you're growing, you gotta have that. That, uh. That plan laid out where, you know. Cause if not, it could get real sloppy.
[00:30:37] Speaker A: Oh, yeah, yeah. Very, very easily.
[00:30:39] Speaker B: Especially in this type of business like apparel. It's very cash flow oriented, is very. Yeah, risky business.
[00:30:45] Speaker A: So, yeah, it's very risky business. Cash flow oriented. Like you said. And it's, it's very, like keeping on top of the scene of what guys and girls are coming up. Who do we want wearing the hack? This is something Nikki and I think about, you know, and with us, and you guys do it, too. Whenever you guys come to town and do an event, artists get a hat for playing.
[00:31:06] Speaker B: Yes.
[00:31:06] Speaker A: Everybody's like, you guys must be killing it. Your stuff's everywhere. And it's like, yeah, we're doing, we're doing, we're doing solid. We're definitely happy where race Rowdy's Athenae, but our thing is the give back. If you play one of our events, you get a hat or a shirt.
[00:31:17] Speaker B: Yeah.
[00:31:18] Speaker A: And it's getting that out there, but also keeping fresh on the designs, bro. Yeah, dude, that's in this patch right here, bro. This patch has to be like the baby within. Nothing like the golden child of it's just worked so well for you guys.
[00:31:32] Speaker B: This the OG and I feel like we're going to start using the one I'm wearing right now.
[00:31:36] Speaker A: I like that a lot, dude.
[00:31:37] Speaker B: We're going to start implementing some new designs, but I wanted to keep it very simple when I first started. It just makes everything.
Not only does it create a lot of social currency, but it also creates, you know, it makes it easier for me. And designing, like, people want simple. You know, they don't want crazy different designs. If they like a brand, they like a brand because of what it. The logo. Like the Nike logo?
[00:32:03] Speaker A: Yeah.
[00:32:03] Speaker B: You know, I mean, so just keep it simple and, like, don't overthink it. I had somebody tell me that a long time ago on the phone, like, an old, like, OG that owned this business in Ocean City for a long time. I don't know if you ever remember Sunshine riders?
[00:32:20] Speaker A: Yeah, yeah.
[00:32:21] Speaker B: So I talked to, like, the guy that owned that.
[00:32:24] Speaker A: That's a pretty good little mentor conversation right there.
[00:32:26] Speaker B: And he just told me, like, I remember this was a couple years ago. Like, my uncle, like, got me on the phone with him and we had a conversation. He was like, keep it very simple. Just, like, change the colors. Keep the logo the same. Change the colors. Keep the logo the same.
[00:32:39] Speaker A: Yeah.
[00:32:40] Speaker B: So you're gonna start seeing a lot more of that because until, you know, people love it. They just want to see different colors and different.
[00:32:48] Speaker A: Yeah, yeah. I mean, so that's kind of where we're at. It's like, we have, like, this logo we call, like, our trailer park logo that we slap on a bunch of stuff and then we have that rope logos.
[00:32:56] Speaker B: Yeah.
[00:32:57] Speaker A: So fucking good to us.
[00:32:58] Speaker B: Yeah.
[00:32:58] Speaker A: And then the classic, like, microphone that looks like the rhino. That one we haven't had is incorporated in a lot of things, but, like, we're. We're starting to see that, too, you know, and it's. But it's like you want to, like, you want to get adventurous, and an idea might sound cool in your head, and then it doesn't fucking sell.
[00:33:13] Speaker B: Yeah.
[00:33:14] Speaker A: It's like, why change? Why fix something?
[00:33:16] Speaker B: Yeah, exactly. And you definitely. I, like, I want to try new things, for sure, but I think until I can build the brand up a little bit bigger, and then I'll, you know, lay off on trying new things or product lines. Like, we're gonna say hat heavy, shirt heavy, and just keep it very simple for the next year or so. But we've tried to get two spread out in different areas, and it could kill yours. It could kill you.
[00:33:41] Speaker A: That's where. That's kind of where we're at, bro. It's like, we, like describing what raised Rowdy's like. If someone were to ask you, what is nothing fancy? What's, like, your pitch, what do you tell them?
[00:33:51] Speaker B: It's an outdoor lifestyle brand and centered in Huntingdez, golfing, fishing, those areas. Country music.
That's what it is. Yeah. That's what I would describe it as.
[00:34:01] Speaker A: Yeah. See, for us, it's like we say that raise rowdy. It's. It's like the lifestyle brand side of it, but also the. The events.
[00:34:09] Speaker B: Yeah.
[00:34:09] Speaker A: The media company, the. All these podcasts and all this stuff that we're doing, going to these festivals, having the blog, and it's like, we have, like, different channels and stuff. So navigating that can be a challenge. It is, you know?
[00:34:22] Speaker B: Yeah. And I talked. Actually talked to Nick about this on the phone last week. I was like, you guys are very, like, your media is amazing.
[00:34:29] Speaker A: We're trying.
[00:34:30] Speaker B: Yeah.
Like, that's what I wanted to get more. I want to get more into, like, doing vlogs and doing podcasts and stuff like that.
[00:34:39] Speaker A: You can have it live. It can be dipped in the country music, but you can also dip into, like you said, that outdoor lifestyle. Yeah, like a vlog of you guys at the bass master class, a blog of you guys at the. At whatever live tournament at the NASCAR. It was. By the way, how does the nothing fancy logo get on a fucking NASCAR, bro? Because that is so cool, dude.
[00:35:01] Speaker B: We just got good people from RCR that they, you know, they love us. And Austin Craven, he's just been a big, huge help.
So, yeah, I met Austin a couple years ago, and he's just been crazy supportive about the brand, actually. That's, you know, that's why I kind of, like, I'm in here this weekend to hang out with. Yeah. And go, you know, hang out with my, the people from RCR, dude, they're good people. I love. This is like instantly. I mean, he reached out to me two years ago. This is like another DM type of relationship. So I was talking to him over direct message for like a year, and, and then we finally linked up at a NASCAR race, and, you know, he's just been very supportive. Those are the type of, you find people like that just want to see you succeed. And so now it, it's been a huge help. Like, NASCaR is a great scene to be in. It's like what our brand is about.
[00:36:01] Speaker A: Like that country laid back license and the NASCAR viewership. Everything has gone up from where it was a few years ago.
[00:36:08] Speaker B: Yeah, yeah, dude, it's. I'm excited for the race this weekend. It's going to be. There's always so many people at this Nashville race. I remember last year. You can even walk around in the pits.
[00:36:18] Speaker A: Oh, were you down here for last year? Yeah, I remember we were down here.
[00:36:21] Speaker B: Yeah, I saw you guys. I remember seeing you guys. Yeah. Yeah, dude, it, it's always crazy at this one, but I've been to a couple of them now. I've been to Pocono.
[00:36:29] Speaker A: What's. Okay, I've done the tricky triangle as well. The poking turn. Yeah, cuz that's like. Yeah, three. The way it's laid out now, obviously Dover.
[00:36:39] Speaker B: You've done Dover?
Like some of them. I just gone and watched about Miami homestead.
[00:36:46] Speaker A: Oh, you did? Homestead. That's.
[00:36:47] Speaker B: Yeah, Charlotte recently. Charlotte was cool.
[00:36:51] Speaker A: That was like, Charlotte's cool because that's like seeing a country show in Nashville. Like you're at home base, dude, it was wild.
[00:36:58] Speaker B: It was talking about this other day, but it was like, it was Memorial Day weekend. It was the most american thing that I've ever been to, any sporting event. Like, I've been to NFL games, I've been with, dude, they had like Black Hawk helicopters fly in, people parachute, like, soldiers parachute, like, off the helicopters. Like Trump's plane fly over. Fly over before the race and then land. He lands and then comes into the race. But like, hey, it was just wild. It was. And that, that place was packed too. Is almost as packed as the Nashville race last year, or probably more packed. I don't know, but, yeah, yeah, NASCAR is cool, man. I'm glad I've gotten into it and got to know, learn more about it, so.
But, yeah, man, NASCAR.
Turn left, baby. Go fast.
[00:37:48] Speaker A: Yeah. Not a bad two week stretcher on live golf tournament. A takeover at a fun establishment in Nashville. Getting to hang and meet different people who were some people that you met on this trip that you're like, that was cool.
[00:38:01] Speaker B: Oh, Ben Williams at the golf tournament.
[00:38:04] Speaker A: What a good fucking dude.
[00:38:05] Speaker B: Oh, yeah. And then even some people from this. This shirt I'm wearing. The smash team.
[00:38:10] Speaker A: Yeah. What are they?
[00:38:11] Speaker B: I said, that's one of the teams on as, like, Brooks Koepka's team.
[00:38:14] Speaker A: Oh, nice.
[00:38:15] Speaker B: For the. When I live golf. And I met.
I guess. I guess he's the manager of the smash team. His name's Dan McMillan, but he was the one that, like, invited us to the hospitality tent for, like, Saturday and Sunday. And if I wasn't in that tent, dude, I would have been dying, bro.
[00:38:32] Speaker A: I heard it was hot.
[00:38:33] Speaker B: Yeah, it was bad. But that was another good connection I made.
Met Glennie Balls.
[00:38:40] Speaker A: Oh, what was that like? So I met Glennie in passing once outside of Live Oak, and.
[00:38:44] Speaker B: Yeah.
[00:38:45] Speaker A: And he was like, you look familiar. I'm from New York, but you definitely don't know who I am. I know who you are, bud.
[00:38:51] Speaker B: Yeah, but.
[00:38:51] Speaker A: And talked in for, like, a very, like, split second. That's my only interaction, but I love to get to know him better.
[00:38:57] Speaker B: Yeah, it was just a short interaction. I was just, hey, well, he follows the brand, so.
[00:39:01] Speaker A: Oh, that's cool.
[00:39:02] Speaker B: I just told him, like, you know, I'll dm you and send you some hats. He's like, I'll be looking for the DM.
But, yeah, I just kept it very.
[00:39:09] Speaker A: Who's the wildest follower that you've seen? Hop on there. You can pull your phone out and look if you want, because I kind of want to see, like, who's. Or if, you know, off the top of your head, like, somebody just way out of left field, obviously. Hardy follow.
[00:39:19] Speaker B: I think Livy Dunn follows us.
[00:39:21] Speaker A: Livy Dunn follows you guys.
[00:39:22] Speaker B: Yeah.
[00:39:23] Speaker A: That's because of Paul, probably.
[00:39:24] Speaker B: Yeah, I'm pretty sure she does. I mean, she talks to us. Every direct message, like, we send stuff to her.
[00:39:31] Speaker A: That's cool.
[00:39:31] Speaker B: Yeah, but Paul, obviously.
[00:39:34] Speaker A: How'd you get connected with Paul? Was that just Paul just reach out, or did he reach out to you?
[00:39:38] Speaker B: Yeah, when Paul was in college, like, with. Before his last season, he dmed us. But, you know, I'm not, like, was. I'm not, like, huge into baseball, so I wasn't like, I don't follow college baseball.
And we were getting a lot of college baseball players reaching out to us, so I kind of, like, I didn't. Like, I forgot to respond to it, but he pretty much was just asking to, like, collab. And then when he was, like, in the college playoffs, I was like, who's that guy? And I'm like, looked at my messages and, like, the dude was like, direct message us. I'm like, shit.
So I reached back out to him, and, you know, I sent him a big care package, and I was like, dude, I appreciate you. Like, I'm sorry that I didn't, like, respond to you initially. I'm not a big college baseball fowler.
[00:40:24] Speaker A: But where the LSU college colors came out.
[00:40:27] Speaker B: Yeah.
[00:40:28] Speaker A: Was from. Was from that.
[00:40:29] Speaker B: Yeah. I mean, we had the LSU. It's actually kind of like an ECU.
[00:40:33] Speaker A: LSU hat, so, yeah, it could go to anything that's purple and.
[00:40:38] Speaker B: Yeah, purple and gold. I actually made it for ECU because that's kind of, like my. The college that I used to, like, go and party at all.
[00:40:44] Speaker A: Oh, really?
[00:40:44] Speaker B: Yeah.
[00:40:45] Speaker A: Okay.
[00:40:45] Speaker B: But I made it for, like, kind of both schools, and. Yeah. So I sent him a care package, and obviously he started dating Livy, and then, like, Livy was wearing his sweatshirts and her, like, snapchat stories. I'm like. And we just said to livy, like.
[00:40:58] Speaker A: Your boys hitting you up, being like.
[00:41:00] Speaker B: What is this crazy? And then, like, ESPN, like, posted a photo of them, like, together at the football game, and he was wearing one of our hats, and I was like, it's crazy. And actually just reposted it again, like, a week ago. And also, he wore it on the Pat McAfee show, which was really cool.
[00:41:19] Speaker A: Yeah.
[00:41:21] Speaker B: But it's cool getting outside of country music a little bit and getting into sports and stuff like that. We want to broaden, you know, our type of ambassadors and not just, like, keep it country music. We want to broaden it, you know, past country music.
[00:41:35] Speaker A: Absolutely, man.
[00:41:36] Speaker B: Not that we just want to forget about country music. We just, like, we want to try to, like, create this thing, like a monster, dude.
[00:41:43] Speaker A: Yeah.
[00:41:44] Speaker B: So I think everybody can get down with the name.
[00:41:46] Speaker A: Yeah, I think so. I think so. For sure.
[00:41:49] Speaker B: Yeah. It's all about keeping it simple. That's, like, the average person. Just like. And I think they see the name, like, nothing fancy. Like, I'm nothing fancy. Like, I don't really do anything crazy nowadays besides this, you know, hang out with my loved ones, like, ham. My people maybe get a little wild here, here and there, but, yeah, that's what it.
[00:42:08] Speaker A: Yeah. How do you strategize the ad stuff? Because that's something that. That Nick and I haven't fully gotten into yet.
[00:42:16] Speaker B: Yeah.
[00:42:16] Speaker A: You. If you're in. If you're part of the target demo, who you guys are trying to reach, which is a pretty broad demo, because obviously you guys want your. Want your product to be everywhere, but targeting the folks that are into the. The outdoorsy, keeping it simple kind of thing. You can't go on Instagram or Facebook and not see one of your ads. They're very, very, very effective. What's. How did you first get into that kind of stuff? And, like, what are some pointers for people, like, running ads and stuff that haven't done well?
[00:42:45] Speaker B: Yeah, you definitely. It's a big step to take, and I.
[00:42:48] Speaker A: Heavy investment. If you do it right.
[00:42:50] Speaker B: And once you start running ads, you're gonna see a very big increase. I mean, I feel like everybody will. The first month that I started running ads in 2022, I saw, like 100% increase.
[00:43:02] Speaker A: Wow.
[00:43:03] Speaker B: Yeah. And sale. So it's tremendous. I mean, and that's, like, for our type of businesses, if you're trying to sell apparel, like, that's where you do want to spend a lot of your marketing dollars, and so is. You got to be ready for it to be able to, like, scale. And I was. I had a guy that I was talking to for like a year and a half.
His name is Aaron Packer. He's a good dude.
[00:43:26] Speaker A: Yeah, he was at one of the. He was in town with you for NWTF, right?
[00:43:30] Speaker B: Yeah. And did he help me grow my business? Like, you know, he was the. My running adding. I mean, my ad manager for the first two years, and honestly, I just switched over. Well, not that we didn't want. I mean, like, Aaron was. Helped me out tremendously, but we made a switch with brotherdale recently. We're working with Brotherdale now out of. Out of Nashville here. And they're kind of like a big agency where they can take on the creative and also the ad manager.
[00:44:02] Speaker A: You can take the creative off your. That's a big.
[00:44:05] Speaker B: It's not a knock against my boy Aaron. He's doing it, bro.
[00:44:08] Speaker A: It's business.
[00:44:09] Speaker B: And I'm sure you still mean him. Talk all the time and, like, you know, we have a great relationship, but not a knock towards him. He's just like a single, you know, a guy doing it by himself. And I was like, we're trying to go, you know, take everything, just make it more cohesive and easier on me because we were supplying content and doing things like that, and it was just like, you know, with all the things that we have going on nowadays and going to these events, it's just a lot easier where we'll have somebody creating our content and doing our shoots during our product. Feda is our website, and then also being able to talk back and forth with the ad team that's under the same company. It's just, it's been a big, big, big help, like, going to brotherdale, just like, for me, I mean, because I just have. I want to be focused on the product development.
[00:45:02] Speaker A: Yeah. You want to continue to give your, your clients, which are, which is the general public, the best version of nothing fancy that you can give them.
[00:45:10] Speaker B: Yeah.
[00:45:11] Speaker A: And I love that new hat that you got on. So what's this collection called? It's got the flag on the other side.
[00:45:16] Speaker B: Yeah, I know I messed up and people give me shit, but the flag is supposed to be on this side. Oh, yeah. Because the stars are in the back.
[00:45:23] Speaker A: Okay.
[00:45:23] Speaker B: And I, like, honestly, I didn't know that.
[00:45:25] Speaker A: I wouldn't have known the difference. I was just pointing out, well, no camera.
[00:45:28] Speaker B: I know. Like, I want. I actually want to point that out, like, because I messed up. And the flag is supposed to be this way with the stars facing. Yeah, forward. But I was, like, I told, like, I had a couple people that were in the army that reached out to us. Their email, like, the flags, like, the wrong way. I'm like, maybe you could turn your hat backwards. It'd be on the right.
[00:45:50] Speaker A: Quick fix. Quick fix now.
[00:45:52] Speaker B: But these hats. Would you ask again? I'm sorry.
[00:45:55] Speaker A: What's the name of the collection?
[00:45:56] Speaker B: Oh, it's just a USA release. It's a USA collection. But now we're trying to, with all my hats, we're trying to, like, dial them in into, like, categories into, like, the molds that they're in. So, like, our series, it's gonna. We're gonna keep on perfecting it. We're not there yet, but our, like, plain Jane hat, all those colors are gonna be called, like, the Pioneer series.
[00:46:19] Speaker A: That's, like, these kind of style.
[00:46:21] Speaker B: Yeah.
[00:46:21] Speaker A: My personal favorite. Cause I'm. I'm very plain Jane when it comes to my Nikki. T can get a little more eccentric. I can't quite pull it off yet.
[00:46:28] Speaker B: Yeah, people love wearing black.
[00:46:30] Speaker A: It just keeps it very simple, especially artists.
[00:46:32] Speaker B: Yeah, that's what I notice.
[00:46:35] Speaker A: And even the corduroy one did really well. Yeah, the plain Jane. The corduroy plain Jane.
[00:46:39] Speaker B: Yeah. So that's also would be considered the pioneer. So that's the same mold as the Plain Jane, which people. That's what I want people to start realizing. I want people to go to our website and be like, okay, that's the same hat. It's the same fit. It's the same shape. It's just in corduroy and not twill, you know? You know what I'm saying? So that's what we're trying to do with my website. And then we have other categories. Like the one hat's gonna be called the highway series.
[00:47:07] Speaker A: Ooh, what's that?
[00:47:09] Speaker B: The highway series is just, like, the rope. The rope high crown trucker.
[00:47:12] Speaker A: Okay.
[00:47:13] Speaker B: That'd be called a highway series. And then, man, there's, like, six other ones. I don't know.
[00:47:20] Speaker A: Yeah, I want to pull up the website right now and just kind of.
[00:47:23] Speaker B: I can't remember, but I came up all. I came up with all these names off the top of my head, just writing names down.
[00:47:29] Speaker A: Yeah, that's cool. I mean, that's. That's how it started. Oh, it's funny. See? Comes right up. Sponsored. You google nothing. Yeah, he takes you right to it, man. It's so fucking smart. It's so smart. Yeah. Like, you guys have, like, then the mixture of, like, keeping it, like, camo and keeping it.
Keeping it, like, the camo stuff, but also, like, the plain gen. Yeah. So I see, like, pioneer, legacy. The airliner.
[00:47:53] Speaker B: Airliners. The all mesh. So anything that's gonna be all mesh.
[00:47:56] Speaker A: He and I were talking about doing an all mesh. I've never worn an all mesh, so I don't know.
[00:48:00] Speaker B: Dude, you need to.
[00:48:02] Speaker A: Nicki was like, bro, it's a game changer in the summer. Like, we have these at festivals, or.
[00:48:05] Speaker B: You wear these festivals, it'll crush airliner.
I haven't new names. I haven't, like, for milk, there's the.
[00:48:13] Speaker A: Airliner, and then there's the maverick and then the handler.
[00:48:17] Speaker B: The Rambler.
[00:48:18] Speaker A: The Ramblers. Like that clock. Like that. Softer.
Looks like a softer kind of thing. Like the softer back. Right.
[00:48:25] Speaker B: Let me see which one it is.
[00:48:26] Speaker A: Like that guy.
[00:48:27] Speaker B: Oh, yeah, yeah. So that's.
[00:48:28] Speaker A: Yeah, it's the panhandle and the m 80. M 80 military one. That's sick. I like that a lot.
[00:48:34] Speaker B: Yeah, it's gonna see. You're gonna see a lot of more improvement. It's just gonna take time because we have, like, new pos are gonna be coming in this year, so.
[00:48:41] Speaker A: Process, bro.
[00:48:42] Speaker B: Yeah, but you have to keep going even though things are changing. Like, you just have to keep going. You can't just stop, like.
[00:48:49] Speaker A: Yeah.
[00:48:49] Speaker B: Oh, it doesn't look the exactly same. That's what I've noticed. Like, so I'm a perfectionist, and I just have to stop being a perfectionist sometimes because it hurts me more than it, you know?
[00:48:59] Speaker A: Yeah.
[00:48:59] Speaker B: Makes things better.
[00:49:00] Speaker A: Yeah. Another thing I love that you guys do the. The shirts that you guys have and just the. The designs of, like, I got the takeover, not this past one, but the one we did, I think, before that or two takeovers ago. Yeah, I had snagged that. The shirt with the. With the black lab on the back.
[00:49:19] Speaker B: Oh, yeah. Really?
[00:49:20] Speaker A: Yeah. And, like, your. Your things, man. You don't even have to know what nothing fancy is, but the designs are just so clean and fit again that keep it simple, laid back country lifestyle.
[00:49:32] Speaker B: Yeah. We're going to be doing. We actually have, like, after this podcast, like, probably tomorrow or, like, early next week, I have, like, four new color t shirts just with, like, the circle on the front and back. Like, I was just.
[00:49:46] Speaker A: Yeah, dude, you just keep it simple. That was.
[00:49:49] Speaker B: People were just asking me, can you do it in this color? This color? I'm like, God, why am I trying to do these crazy, like, artwork designs on the back of t shirt? Like, yeah, I'd rather just keep it simple and, like, because some of those t shirts, like, the black and, like, the. The red one, like, they've. They're. They're such good sellers. They just stay on my website, you know?
[00:50:08] Speaker A: Yeah. Doesn't hurt to have them on there, bro.
[00:50:10] Speaker B: Yeah, that's awesome.
[00:50:11] Speaker A: Your website's so fucking clean.
[00:50:12] Speaker B: Well, we just got it, so we just updated it. That was, like, another thing.
[00:50:17] Speaker A: Yeah.
[00:50:18] Speaker B: Because if we're gonna start doing all these, like, more collaborations and stuff like that, we gotta have it, like, more organized. So if people go to our website, like, the collabs tab is, like, all our collabs.
[00:50:29] Speaker A: Yeah.
[00:50:30] Speaker B: And obviously we're hat oriented, so I had to divvy up all those hat sections.
[00:50:35] Speaker A: Yeah.
[00:50:35] Speaker B: And probably gonna be getting rid of the individual names and just being, like, colors would be like, the pioneer blue, the pioneer navy, pioneer white.
[00:50:43] Speaker A: Like pioneer corduroy.
[00:50:44] Speaker B: Yeah, pioneer corduroy black. Or, like, it's gonna have, like, the first. The recognizing name, the subcategory, and then the color.
[00:50:52] Speaker A: Just keeping it simple.
[00:50:53] Speaker B: Yeah. So that's how we're gonna have to start doing it. Because we're gonna be adding a lot more hats, cues to the company. So it's exciting, man. I, like, I've been wanting to do this, but it takes a while to get here because you can't just, like, do it overnight.
[00:51:06] Speaker A: No, you have, like you said, it's a cash flow business, and they're in such a great place. Position of the build up over the past few years, man. Able to. You're able to do these things. A collab that we want to do. We want it. We want to do something rowdy, dude.
[00:51:21] Speaker B: Something rowdy.
[00:51:22] Speaker A: Something rowdy.
[00:51:24] Speaker B: We got to think of something crazy for that.
[00:51:26] Speaker A: Something rowdy.
[00:51:27] Speaker B: I don't want to give away my idea right now.
[00:51:29] Speaker A: We can talk about it. We can talk about it off the camera.
[00:51:32] Speaker B: All right.
[00:51:32] Speaker A: We talk about it off.
[00:51:33] Speaker B: I got a crazy idea. I actually made this idea for one artist that hasn't been, wasn't used, won't be used, but it's because we would.
[00:51:43] Speaker A: Love to do that and carry it down here at all of our stuff, too, and just something because it's like, we do. Like, we love to collab with people. And you've got some. Some great collabs that you've done, obviously. Tailgate and tall boys, man.
[00:51:56] Speaker B: Yeah.
[00:51:57] Speaker A: What a couple. I know you were only there for Bloomington. Yeah, Clinton was wild, too.
[00:52:02] Speaker B: Dude, that's. Yeah, I mean, Austin and Wayne, I remember, met them two years ago, but that's been awesome. Like, for both of us. Like, both parties. Like, their festival is crazy. I'm glad. I, like, I almost didn't go to Illinois because I was like, I've been so dialed in at my warehouse with work.
[00:52:18] Speaker A: You need to get away, though, bro. You need to get away.
[00:52:21] Speaker B: This week has really hurt me. Like, I need to get back in the back.
[00:52:25] Speaker A: But, bro, it's good to take that time, and it's like, you're not missing out. You're networking down here.
[00:52:30] Speaker B: Yeah.
[00:52:31] Speaker A: You're that agency we're talking about. They're down here.
[00:52:33] Speaker B: Yeah, we're down here.
[00:52:35] Speaker A: Like, all the artists, like, all the people that you got to meet at red door.
[00:52:39] Speaker B: No, it's awesome.
[00:52:39] Speaker A: Ladies, you were talking to. Everybody is down here, bro. And it's good to get Don down here, too, and get on meeting all the hundred percent. It's so important.
[00:52:48] Speaker B: It is, dude. And it's just. I hate coming back to a pile work, and I know when I get back Tuesday.
[00:52:55] Speaker A: But it's like, when you can take a vacation when you get. This is a business trip. Yeah, this whole. These last ten. These ten days, bro.
[00:53:02] Speaker B: Yeah.
[00:53:02] Speaker A: It's a business trip for you and don.
[00:53:04] Speaker B: Oh, yeah.
[00:53:05] Speaker A: Which. How crazy is it to say you come down here for the first time for your 21st birthday, and then you start passing out hats, getting to meet guys as they're coming up, start shooting out DM's, and now you're able to come down here, and it's. It's a fucking write off, bro.
[00:53:19] Speaker B: Yeah.
[00:53:19] Speaker A: You come down here and it's business.
[00:53:21] Speaker B: Yeah.
[00:53:21] Speaker A: That's so cool.
[00:53:22] Speaker B: I obviously don't like to, like, when I come down here, I want to do stuff like the takeover, so we can actually, like, make it worth our time down here and make, like, you know, like a. Some noise. Like, that's why I came down here for the Liv golf, and, like, I was kind of running behind on this. I wish we would have, like, started planning earlier, but we'll start.
[00:53:41] Speaker A: We'll start playing the next one.
[00:53:42] Speaker B: The next what?
[00:53:43] Speaker A: You want to do one in the fall? Let's fucking do it. You know, whenever you and Don, and I've told you this, too, I know you guys like having your. Your airbnb and, like, being closer to town and stuff, but if you want to stay a little bit further out of town, like, I got that. I got.
[00:53:56] Speaker B: I'm cool with that. Give me, bro, I got that extra.
[00:53:59] Speaker A: I got the extra fucking bedroom at my crib.
[00:54:01] Speaker B: Really?
[00:54:01] Speaker A: If you need it. If you need it.
[00:54:03] Speaker B: I might have to stay there tomorrow night.
[00:54:04] Speaker A: And I got you if you need it, man. We got you, like, like, dead ass. Like, we're here to. Here to help, so. And then talking about the Hicks tape collab. That's a big one, too, dude.
[00:54:15] Speaker B: That was huge. Yeah, that was talked about for a long time with the whole Hicks tape crew, and hopefully we'll have some more big collaborations. I think. I think we can talk about it now, but probably, like, a hardy collection.
[00:54:29] Speaker A: That'd be cool. How full circle would that be, bro?
[00:54:32] Speaker B: Dude.
[00:54:32] Speaker A: And then that sets a precedent for you to do with other artists.
[00:54:36] Speaker B: Yeah, Hardy collection would be huge. I would really love to do that. We've been working on it, and then we're definitely. I think we're doing a collab with the Carolina Cowboys PBR team.
[00:54:48] Speaker A: That's cool.
[00:54:49] Speaker B: Which is it? Because RCR, they own Carolina cowboys, so that's how I made that connection.
[00:54:53] Speaker A: All connections, bro. It's all making connections. That's such a huge part of this.
[00:54:58] Speaker B: Yeah. And then I think, what else?
Obviously, ten roof reach out. Well, we're doing a little pop up shop at Tin roof on Broadway.
[00:55:05] Speaker A: I saw that if it weren't. If I wasn't living in town so long and I wasn't, and I didn't spend my year bouncing on Broadway, I. I would. I would try to make it down there today. Yeah, it's gonna be.
[00:55:17] Speaker B: We're just doing a little pop up shop, but they got, like, an event going on there, and I was NASCAR related. Yeah. And I.
Jack. Jack Jones. I met him at the tally and Tallboys, I think Nick. Nick introduced me to Jack, and he just text me, and, like, if we want to collab or something, you know?
[00:55:37] Speaker A: Yeah.
[00:55:37] Speaker B: So, yeah, I talked to him.
[00:55:39] Speaker A: That's awesome. What is. What is. Maxwell for life.
[00:55:42] Speaker B: So Maxwell for life is one of my buddies that passed away from suicide, and he was, like, one of.
He was one of my good friends, and he was really way better friends with my cousin, who was a roommate with him in college at ECU. So we made that hat for him. And to donate to the Maxwell for Life foundation. His father made the foundation after his passing. And there's a bunch of different stuff within the foundation that they. Some.
That it goes for, but one of the main things is a scholarship to a kid out of the same area that Max grew up in.
[00:56:19] Speaker A: Oh, wow.
[00:56:19] Speaker B: To go to ECU on a full scholarship.
[00:56:22] Speaker A: Wow.
[00:56:22] Speaker B: Yeah. So the two years ago, we had a golf tournament and raised. We raised partial. Like, we raised 15 grand or 13 grand or something like that for the Maxwell for Life foundation to help them reach their endowment.
[00:56:36] Speaker A: Goes a long way, bro.
[00:56:37] Speaker B: Yeah. So that was, like, kind of, like, that's been the coolest thing that I feel like I've done in terms of, like, giving back, and I want to do more stuff like that.
[00:56:44] Speaker A: Yeah.
[00:56:45] Speaker B: We're having a golf tournament in July for this kid back home, and I.
[00:56:51] Speaker A: Think I saw this.
[00:56:52] Speaker B: Yeah, he's one of my friend's nephews. Oh, her nephew. And he got stage four lymphoma. But she putting together this golf tournament, and we're calling it the nothing fancy golf classic, and. But all the funds are gonna go to him. And I think she's done. Raised, like, over 70 grand, dude. So, like, she's. She's really, like, doing this, like. And I told her, I was like, I. You know, I'm gonna help out as much as possible. She is, like, a go getter. So we're gonna be doing more stuff like that. We're gonna have, like, a nothing fancy classic every year, maybe one up. One up in Maryland. And one down here in Tennessee and also thinking about starting a nothing fancy foundation or something.
[00:57:38] Speaker A: So that's awesome, man. Well, anything. Anything we can do to help with an event down here, we're happy to.
[00:57:44] Speaker B: A golf tournament down here. Yeah.
[00:57:46] Speaker A: Dude, they're. They're. They're awesome, and they're incredible. And it's so cool that you're able to give back like that. And it's. It's powerful. And especially, like, not forgetting your community.
Marilyn, bro, it is.
[00:57:59] Speaker B: It's. Yeah, that's one of the things that, when I was down bad, like, throughout, like, my life, like, the only thing that really mattered was, like, what you do when you, like, how you leave this earth, like, when you're gone. Like, it doesn't really matter. Like, yeah, I can sell a ton of hats, but, like, if I didn't make an impact on, like, directly on somebody to change their life, like. Like, this. Like, this makes me feel like I've accomplished something. I feel like that's the most important thing in life is just, you know, how you leave this earth and serving the good Lord, dude. Freaking amen.
[00:58:37] Speaker A: Absolutely, man. So where do we see nothing fancy going? You're. You're, I guess, 5656 years into this now.
[00:58:45] Speaker B: Um, man, I would like to hear in a couple years, obviously, I would like to move the business down here full time, or at least be here in Tennessee where we could be sending, you know, our packages out of, you know, like, to just keep growing it. Man, I. I have that, you know, number in my head, obviously, of, like, what I want to build it to, but it's probably going to come to a point where it will get too big for me to, like, to, like, be overwhelming. See? I mean, so I've definitely.
We'll worry about it when the time comes, but I definitely want to just keep growing it and see what we can do. I mean, just keep improving every day, so.
[00:59:26] Speaker A: That's awesome, man.
[00:59:27] Speaker B: Yeah.
[00:59:28] Speaker A: Well, man, I love watching what you guys do. I love that we get, like, because we're. We're in the same, like, hemisphere, we're in the same universe, and it's like, you can play nice with other brands and develop this brotherhood and what we're doing and work together and have the goal of just doing what we can in the community and getting it all out there and really appreciate you coming on.
[00:59:53] Speaker B: Likewise.
[00:59:53] Speaker A: And appreciate all the support that you don, dre, the whole team shows us, and we'll keep doing those takeovers as long as you want to do them. And we're so thankful that you do them with us.
[01:00:05] Speaker B: Yeah, bro.
[01:00:05] Speaker A: You know.
[01:00:06] Speaker B: Yeah, I mean, you guys, I really appreciate you guys a ton of, I mean, you guys have been super helpful just with all the connections here in Nashville, so. Yeah, I really appreciate it, man. So thank you for having me on here.
[01:00:18] Speaker A: Of course. Where can people go to follow you if they're not following nothing fancy, which, if livy Dunn and Paul skeens and harvey and all them are following, you should be following, too.
[01:00:28] Speaker B: Yeah. So you follow us. It's spelled n u t h I n fancy co I have to spell it out because nothing is technically spelled wrong. And I still sell, you know, people that just see for like, nothing. Like nothing. Like my grandpa would be like nothing fancy. Like nothing, honey. I'm like, but, yeah, I just say nothing fancy, but obviously it's spelled different, so. Nothing fancy co.com. it's nothing fancy Co. On all social media platforms and that's where you can find us. We're trying to create that content, baby. We're trying to get more into YouTube and stuff like that.
[01:01:01] Speaker A: So you'll get there.
[01:01:02] Speaker B: Yeah, it takes time.
[01:01:04] Speaker A: It does for sure, man. Well, Jackson, appreciate the hell out of you, dude. We're going to send you home with.
[01:01:09] Speaker B: That four pack by east side represent. Yeah.
[01:01:12] Speaker A: There you go, dude. Philly shit. It's awesome, dude. The surfsides, they're incredibly crushable. You've had them at the festivals.
[01:01:18] Speaker B: I've had them at the golf courses back home, dude.
[01:01:21] Speaker A: They, they get the job done. So we'll send you home with a four pack of those and. Yeah, man, really appreciate you, dude.
[01:01:27] Speaker B: Appreciate it.
[01:01:28] Speaker A: Hell yeah. Well, y'all be sure to check out nothing fancy co and follow our boy. Where can they follow you?
[01:01:35] Speaker B: My instagram is this Jackson underscore Grove. But yeah, nothing crazy on air, man.
[01:01:39] Speaker A: I, the ladies. Jackson is single and Don wanted me to make sure that I.
He's looking. He's looking for somebody.
[01:01:48] Speaker B: Looking for that one.
[01:01:50] Speaker A: Looking for that one, that rock. If you think you're that one, you're that rock. Jackson Underscore Grove and thank you guys, as always for watching and listening. Be sure to rate, subscribe, do all that stuff, tell your mama and them. And for more on us, visit raised rowdy.com. my man Jackson, I'm Matt Brill. This has been outside the row.
I never been the kind for stair.
[01:02:22] Speaker B: One place for too long I never been a I love you to a.
[01:02:30] Speaker A: Girl I love only got a couple tricks on my sleeve.
[01:02:34] Speaker B: They usually just make them leave so.
[01:02:38] Speaker A: If you know me, if you really know me you know I'm just a.
[01:02:43] Speaker B: Two trick pony then maybe the drinking.
[01:02:46] Speaker A: And the lack of money for show.
[01:02:48] Speaker B: I'm just a two trick pony.
