[00:00:00] Speaker A: Foreign.
[00:00:12] Speaker B: Come on.
[00:00:15] Speaker A: This is Outside the Round with Matt Burrill for Rage Rowdy Podcast.
[00:00:21] Speaker B: What's going on, guys? Welcome back to another episode of Outside the Round with me, Matt Brill. Today, a very special guest, one of my favorite humans to follow on the Internet, a guy that's been here in town for a while. He's an absolute legend. We got our man. He's the host of the Beer in the Headlights podcast as well, which very much enjoy that. We got our man, Luke White.
[00:00:40] Speaker A: Brother.
[00:00:41] Speaker B: I'm glad that we're finally getting to. I feel like I've met you in passing, but it's good to, like. We've been working on getting a date for a while. You've been busy out there.
[00:00:49] Speaker A: Yeah. Yeah, man. I'm also just schedule stuff. Feels like I'm not my strength for sure. So.
[00:00:56] Speaker B: Yeah.
[00:00:56] Speaker A: But, yeah, I'm glad we got. Got to make this work.
[00:00:59] Speaker B: Yeah. And you got. And you got. You got a little one, right?
[00:01:01] Speaker A: Yes, sir. Yeah, he's. He'll be two next month.
[00:01:05] Speaker B: Wow. So you're in dad mode. You're doing. You're here. How long have you been in Nashville?
[00:01:11] Speaker A: I was just joking about this with my wife the other day. I.
My concept of time is so bad. And so for the first. I mean, probably I've been here since 20. We moved here 2021. My wife's from here.
[00:01:25] Speaker B: Okay.
[00:01:26] Speaker A: But we moved back here in 2021. But I think for the first.
Literally, probably two years. I always said we moved here six months ago for, like, two years, you know, and so I'm.
She told me to not say the time and just say the year, and then it's easier. So 2021.
[00:01:45] Speaker B: 2021'S about four, right around four years.
[00:01:48] Speaker A: That's if that's it.
[00:01:49] Speaker B: Yeah, that's it. That's it. Where are you from originally?
[00:01:52] Speaker A: I'm actually from. I grew up in a small farm town in Canada on the East Coast.
[00:01:56] Speaker B: Oh, Letter Kenny. Okay.
[00:01:58] Speaker A: Literally where they're from. Yeah. No, so the most stereotypical, like, my friend's parents all went to school with the trailer park boys.
Letter Kenny. Like, all of that is where I'm from on the East Coast. So super small farm town. I'm, like, the only one that I know of that's that, like, has, like, left or gone and done anything like this. And so it's funny, but, yeah.
[00:02:29] Speaker B: That's wild, dude.
What led you to wanting to move to Nashville, get into the music world? I know you said your wife's from here.
[00:02:37] Speaker A: We it was like actually not intentionally of like what world kind of we're getting into more. So we. We lived in Hawaii for five years.
Yeah, I moved to. So I had. I've spent like growing up. I came to the States a ton. My mom is American and my dad's Canadian and so I grew up like coming to the States and stuff a ton. But When I was 18 I moved to Hawaii and I know it's crazy.
[00:03:09] Speaker B: And is that just a leap being like fuck it, I want to go to where it's really warm and beautiful.
[00:03:14] Speaker A: I'm not a tropical dude. So I actually we. I worked with. I like was working with a non profit for like five years, so.
And so I. And it was a plus side that you know, they had an office out of, you know, their.
One of their main areas was out of Hawaii and so lived there for five years. That's where I met my wife.
And then when. I mean it's kind of like after five years, felt like it was coming to an end and moved.
Decided to move back to, you know, I guess where she's from and moved to Tennessee. And so initially there wasn't any like plan.
I just. We kind of just felt like we were to move here. We moved here and then I jumped into business with a friend of mine. It was like one of the only people that I knew here. We started, you know, he was selling clothes at the time and that was like what he did. And this is when like vintage stuff was like super. Well, I mean it still is, but like really it 2021, it was like pop. Yeah, it was like unique. You know. Now it's kind of like, you know, everyone's aware of it but like we. I jumped in with him, did that for like nine months and we opened a store in Nashville, brick and mortar, like right across from Belmont. So we opened that, did that for a year and then sold my ownership to him and then jumped into another business.
And um. But I would say right around that time was when one I like started doing some social media stuff just because of business and really loved it and like getting a hang of what people like and how to kind of promote stuff on the business side. And then probably my last like 4ish months there during that time it was like, would have been summertime.
Is it 20, 23 maybe?
[00:05:27] Speaker B: Maybe, yeah, 23 or 24. Somewhere in there.
[00:05:29] Speaker A: But I was actually with a friend filming something for his music and I had this like idea, this concept like as we left as a joke, like I. I don't remember thinking to myself, like, I'm gonna post this. It was literally like, oh, this is kind of funny. So we. He filmed this video of me, and I was like, on a tennis court, and it was sunset, and I literally, you know, I just. I kind of. I've. I always, like, not taking things seriously.
[00:06:01] Speaker B: Yeah.
[00:06:01] Speaker A: And I think one of the best qualities you can have is being able to, like, poke fun at yourself and just, like, take things lightly and not everything so seriously. And. And so I've done the music thing in the past and just, you know, it's like the classic. There's promotion music template, you know, where people are like, if you've ever gone through a breakup, this song's for you. And then the song is literally just like, says something about a breakup. So it's like very. Just like, nothing left up to interpretation. And so that's what I did. I was like, if you've ever been on a tennis court at sunset, this song's for you. I like, back up and, like, point at the sky, and then I sing over some, like, tight beat on YouTube. That was just like, I'm on a tennis court and it's sunset. And I posted it, which is funny. I don't even remember. I just, like, posted it and it, like, went crazy.
And I was like, oh, this is nuts. You know, it's like, I'd never, like, had anything happen like that before. I've tons of friends who do content or whatever.
But that was, like, super surreal. And so I remember I just started doing that same template, like, over and over and over again wherever I was. Like, different things.
[00:07:15] Speaker B: Yeah.
[00:07:15] Speaker A: And it just, like, kept growing and growing. I did that for about a year and a half. About a year.
It was, like, kind of just fun, like, side thing where it was kind of one of those things. You're like, I don't know when this is gonna end or what the end goal is, but it was kind of.
[00:07:35] Speaker B: Just like, just a way to be silly and do something different.
[00:07:37] Speaker A: It was just fun.
[00:07:38] Speaker B: It's a little creative outlet.
[00:07:39] Speaker A: And I'd always thought. Always have thought like that creatively. And I've always, like, I've helped with, you know, other video stuff or production or whatever and love that aspect of it. And so I was just kind of like, experimenting and trying different templates and whatever.
And so I would say right about the.
The year ish mark was when I was like.
I had a conversation with a friend because I was just trying to figure things out. I was running another business at the time and was just like trying to figure out what to kind of double down on. And a friend of mine who works in the industry, he was like one of, you know, your biggest asset that you have is your personal brand.
And, you know, I was like, I guess, like, I haven't really thought of it that way. You know, he's like, you knew, like, double down on that you're, you know, gifted at it, you enjoy it and you're, you know, intelligent enough to know what to do with it and kind of continue to grow. And so that's when I was like, all right, like, I don't know what this looks like, but I'm gonna lean into this. And so right around that time was when I connected with my manager and yeah, started, I guess, like doing that full time. Which it sounds like everyone has such different, you know, perspectives or perceptions on what being a full time content creator is.
And most of them are true. You know, with. When it comes to like most creators, like, I think that's the, you know, there's the pros and cons of it is like some people, it is like exactly what you think. They just like wake up and don't do anything all day and maybe film a few videos and whatever and then they're like, man, this is so hard, like, blah, blah, blah.
But there's. I'm a big, like, I like doing things. I'm very extreme. And so there's a lot that goes into my videos, you know, some of.
[00:09:45] Speaker B: It, yeah, man, you got to storyboard this.
[00:09:48] Speaker A: And some of them are. Some of them are super, like, obviously like the song videos can take me a minute to film, edit and whatever. And they're like 15 seconds long.
[00:09:58] Speaker B: Yeah, those are the quickies.
[00:09:59] Speaker A: But some of the props and stuff and different videos I do, they take. Take like weeks, you know.
[00:10:05] Speaker B: Tell me about the. The latest one. The Croc.
[00:10:08] Speaker A: Yeah, the Croc car, dude.
[00:10:09] Speaker B: The Croc car.
[00:10:10] Speaker A: Took a minute to build usually some crazy idea in my mind and then comes about into an actual, A prop. So. But yeah, so I built this giant drivable croc.
[00:10:26] Speaker B: Yeah.
[00:10:26] Speaker A: So it's been fun.
[00:10:28] Speaker B: Yeah, that one. The Shrek. Shrek Mobile.
[00:10:30] Speaker A: The Shruck, dude.
[00:10:31] Speaker B: The Shruck. The Shruck. Excuse me.
[00:10:34] Speaker A: Dude, that's something's a legend. That's actually, I'll say one of the coolest things I love about social media and what I do that's so. Because it's so outrageous in a lot of ways is like getting to meet people. Like the relationships you build because of that stuff is just so funny to me. Like, I've met people through Marketplace that I'm, like, friends with and do projects with and stuff that have just, like, seen my other stuff or I've had, like, I've had people be like, don't even know that I was the one who made this truck because it went like, viral on Marketplace. And then it went viral on, like, a bunch of meme pages of just the. The screenshot of Marketplace. Yeah, because I'll build something sometimes and just put it on Marketplace and put like, trade and see what people say. And so I posted the shrug with a very, like, normal description, like, it's a vehicle.
And it just went crazy. And I, I was cool getting, like, it was weird getting like thousands of messages on Marketplace from people who are like, dude, I just saw this on Tick Tock or, dude, I love your videos. This is so funny. Blah, blah, blah. People offering to trade me, like, speedboats, Corvettes, like, random things. Like, it was crazy.
[00:11:49] Speaker B: What was the biggest value item that you got offered a trade?
[00:11:53] Speaker A: Probably, like, speed. A speedboat, I would say, like, which I'm like, yeah, yeah, for the shruck. But I did trade it.
Oh, you did thing? Oh, dude, I did. And I think that thing gets finished today, which. The guy who's building that thing and fixing it up for me, I met on Marketplace and he had seen some of my videos. And so that's like the coolest thing because I'm like, relationship forward and like, yeah, everything I do business and like, social media and stuff like that, to me is like the biggest upside of what I do is just getting to meet so many people. And yeah, I'm like, that's just the fun, the fun part.
[00:12:35] Speaker B: And so just being a part of a. Of a community. I've never heard of Marketplace being a community thing, but I'm also not on.
[00:12:42] Speaker A: There very often, dude.
I like, if my dream would be just having a massive, like, warehouse, like shop and just being able to like, buy the craziest things that I find on Marketplace because there's some crazy stuff out there. I. I would, I would like to think I contribute to that craziness.
But it's honestly more fun some. It's more fun sometimes to put those things on Marketplace just to see how people react and the questions people ask of just like, about the things. It's just so funny. So. But yeah.
[00:13:15] Speaker B: Have you had any sketchy Marketplace encounters?
[00:13:20] Speaker A: Yeah, I'm trying to think, like, I've had more. So like, people trying to scam you.
[00:13:30] Speaker B: Or that's what I mean. Like.
[00:13:31] Speaker A: Yeah.
Which is very easy to like.
It's unfortunate for like older people or someone who like doesn't get that or hasn't been scammed before. Like, but most of the time you can tell because a lot of times they'll ask for like if you're buying something from them. Like, if anyone's like, you know, some weird story and then they're like, oh, you have to like send me the money first in order to, you know, I'm like, I don't know.
[00:14:03] Speaker B: No, you gotta go and look at it. Then you get your money.
[00:14:06] Speaker A: Yeah, exactly. So it's, it's a weird. You just have to know. And I like to lowball too, you.
[00:14:13] Speaker B: Know, it's the negotiation, it's business.
[00:14:15] Speaker A: Sometimes it's for the love of the game, you know, even if you don't like want to buy it, you know, sometimes just put it in there, just throw a little offer under there.
[00:14:22] Speaker B: Have some action in the game, have some skin in the game, dude. What's the farthest that you've traveled to pick something up?
[00:14:28] Speaker A: I am like, not far at all. My. The guy I met on Marketplace who.
Or I'm building vehicles with now, he's got like this whole system for it that he's like opened my eyes to, which is so dangerous now because he is a broker. Like he is a full on broker that it's any state and literally he'll find something on Marketplace. There's a whole process for it and his broker will, you know, arrange transport of that thing, the purchase and delivery to him if he, if it's too far.
[00:15:06] Speaker B: So he's got a guy.
[00:15:07] Speaker A: He's got a guy.
[00:15:08] Speaker B: He's got a certified middleman, which I.
[00:15:10] Speaker A: Knew is like game over. Because I was like asking him, you know, I was like, oh, I saw this thing, but it's, you know, it's in the Midwest or whatever and he's like, oh, dude, I got a guy. He's like.
And so I know it's dangerous now because I'm like, dang.
[00:15:25] Speaker B: It's like handyman, creator. Degeneracy gets like being the generic gambler. Like you just become a buyer and seller, just flipping.
[00:15:34] Speaker A: I love Marketplace, dude. Me and my buddy, He's a, a YouTuber. Do you know who Danny Duncan is? Yeah, yeah. So we met through social media, obviously like over a year ago. But I've been down to Florida a handful of times to make videos and stuff. And he had this one concept that I'm bummed We haven't gotten the film yet, but basically, the concept is we go on Marketplace. There's two ways to do it, but the concept is we go on Marketplace and we find vehicles, and we go and we test drive them, and then we total them on the test drive, like on Marketplace. So, like, for example, you know, we would have one of his friends in another car, and you'd meet up in, like, a Walmart parking lot or at the person's house or whatever.
You know, you're just looking at it like, normal. You get in, you're like, do you mind if I take this first spin around the block? You got to pull out of the driveway, and then a friend just t bones you. Immediately.
Just immediately. And you get out. You're like, oh, dang. And you try to play it off like. Like, you know, I can't buy this now.
[00:16:40] Speaker B: You know, there's.
[00:16:41] Speaker A: I'm like, it's gonna need a whole new back, and, you know, the whatever. And so you see how far you can get. But then in the end, he's like. He pays for the full price for it.
[00:16:51] Speaker B: Yeah.
[00:16:52] Speaker A: The other.
My other spin on it that I had that I was telling him about was, like, you find a generic vehicle, you try to find two of the same vehicles. So say it's like a 2005 Honda Civic.
[00:17:04] Speaker B: Yeah.
[00:17:06] Speaker A: You try to buy. Buy one.
You know, find. Find multiple of the same. So you buy one of them and absolutely total it.
Like, beat it with baseball bats. Like, run it over with. You know, he's got, like, a shirt, like, tank. Just, like, literally crush.
[00:17:26] Speaker B: Yeah.
[00:17:26] Speaker A: As much as possible, but it's still able to, like, drive. And then you go. And you go to the other one, and you test drive that, and then you switch out with the car that's ruined. And so, like, 10 minutes later, you come back in this same color, same car, but it's absolutely totaled. And just pull it back in the driveway and just see what they say of, like, you know, that's. That was your test drive. And then be like, oh, man. You know, I can't. I can't buy this now.
But, dude, you never know.
[00:17:57] Speaker B: That'd be a great bit. I feel like that's something you guys could execute for sure.
[00:18:00] Speaker A: Yeah. It depends where you do it. Like, I think the sketchy thing is, like, he lives in, like, rural Florida, you know.
[00:18:06] Speaker B: Oh, yeah.
[00:18:06] Speaker A: So it's like, you have to be careful.
[00:18:08] Speaker B: Oh, yeah. You're gonna get shot.
[00:18:10] Speaker A: You have to be careful who it is, because, I mean. Yeah, you just have to be careful. So it's like depends but you gotta weigh, weigh them out first to see if it's the right fit.
[00:18:21] Speaker B: But yeah, man. How does it feel like balancing the comedy stuff with you being a businessman as well also being a, being a loving husband and father? Like how do you kind of balance all three sides of the of?
[00:18:34] Speaker A: Yeah, I think, ah, it's good.
It's a good question. I think it's all, it's all, every aspect of it is authentically me. Yeah, it's just different aspects of me. So it's like I know I have friends that are really funny and in the comedy space but they don't know how to turn it off.
And in any way it's like being un, you know, not, they're not self aware enough to know like a situation where you're like, yo, okay, you just like just chill, chill like tone it back. Don't, you don't have to do bits right now. Like it's like not, not, not the time.
Exactly. So I think I've just always loved comedy and stuff and it's just been a part of my life. I'm also like extreme in that way where I'm like either full on in the bit or I'm like super serious and like both ways. And so it's like equally me.
But I love, I love the. I also again like, I love the business aspect of it. Not in the way of like, you know, how can I just monetize and squeeze every bit of money out of this thing or whatever.
But I love bit. It's more about the building aspect of like taking something that started from one stupid video, you know, and then being able to build your brand into kind of a, you know, ecosystem of like, this is who I am and like different aspects of what I do and different categories of content and stuff and testing new things and then getting to scale that, you know, and work with brands and build beyond just, you know, the original videos and now do it, you know, that's my full time job. So it's cool.
[00:20:24] Speaker B: It's wild, isn't it that you get to do this full time?
[00:20:27] Speaker A: Yeah. And it feels super normal to me.
But I'll have friends come and visit and stay with us or like, you know, just. It's funny because I just don't think of it that way. No, people come and stay with us and they'll be like, you know, wait, this is like what you do. Like, you know, I'm like in my mind, I'm like some, you Know, it's like work, where I'm like, oh, well, I gotta, you know, build this giant croc to drive, you know, or like, I have to go buy 60 hot dogs today and do this thing for this video, you know, it's like, yeah, it is work. In a way. It sounds stupid, but I'm like, I think of it that way and then, you know, it's just a part of it.
[00:21:07] Speaker B: But that's how. That's how my friends feel about the raised rowdy thing. It's like, wait, you go to music festivals and get to interview artists and do slightly silly do to. To a degree, like, silly things. Like, some festivals, we bring like, 20 people and we camp out in tents.
[00:21:23] Speaker A: Yeah.
[00:21:23] Speaker B: Might have to bring you next year. One of the festivals we do, it's in Ohio. It's called Country Concert. And the area that they put us on to camp because Nikki T's been going since 2012 every year. But the area, it's like, on a hillside, and everybody. Everybody at that festival camps. It's about 30,000 people camping. There's no hotels for, like, 50 miles, but everybody walks from the concert area back to, like, the lower tier. Very, like, the wild west camping. And it. For years, the people that have been setting up there have grilled hot dogs, and they make people race up the hill on their walk back, and the winners get hot dogs. So they call the spot Wiener Hill. We went through 300 hot dogs last year. So it's like, that's work, you know, it's like, my buddies, I brought my buddy Joe, and he was like our. Our chef. So he basically just got high, drank surfside, and grilled for the. The three meals a day. He's like, bro, this was the best weekend in my life. I'm like, bro, you live in New York City. He's like, no, dude, this was the best weekend.
[00:22:17] Speaker A: That's so fun.
[00:22:18] Speaker B: But it's like, that's work, you know, and what's it been like getting integrated into the music side of it with having friendships with so many artists and management teams and just the. I feel like the collective here in Nashville has taken you in very, very well.
[00:22:32] Speaker A: Yeah, man, I love.
Nashville's incredible.
I think the country music industry is one of the best, you know, music industries that I've collided with. I think it's just Nashville is very unique, super collaborative, super, like, community, relationship based. Yeah, obviously, if with any, you know, industry and. And. And you have different sides of it, good and bad, but it's like, for the majority, I Was telling someone the other day, like, genuinely, you know, I'm like, we haven't had.
I mean, I don't know how many guests we've had on the show by now that I've interviewed or even just met in different interviews.
I'm like, but we have not. There's not been one that it's been like, oh, that was weird or awkward or like, that sucked. Like, everyone's been great, you know, and not just like, I'm like, very. I'm usually very good at reading people. And it's, you know, it's not just, I was great, like, inauthentically kind of. They were putting on the saying, like, it's. They were great, you know, and so I love. I love it. I think there's, you know, obviously with anything, there's like politics to it of just like, you know, I think one of the most important things is, like, learning how to build genuine friendships and relationships aside from needing anything from it, you know, because it's that way with anything.
[00:24:06] Speaker B: Yeah.
[00:24:06] Speaker A: You know, in the. In the creator world and the music world, it's like, you know, it's hard because so much the relationship is like, give and take. So it's like, okay, well, you know, I'm getting close to this person who, you know, I could. I either kind of want something from them or like, they know someone who could know someone to get me something. So it's like, sometimes it's hard to read people of, like, is this legit or are they trying to, like, get something or whatever. And I think it's. I love the space that I'm in because I'm so.
I like, providing a place for people to not take themselves so seriously.
[00:24:44] Speaker B: Yeah, dude, that's the best. That's my favorite part of what you got, what you do with the show is you get to see people not in a serious interview setting, but then you still jokingly try to make it serious.
[00:24:54] Speaker A: Like, totally.
[00:24:54] Speaker B: The bit is awesome, man. It's one of my favorite things that's come out in, like the last year.
[00:24:58] Speaker A: Thank you. Yeah, it's been fun. Like, I think in the beginning too. It's been. It was. We. I mean, it's been received so well from just the industry and labels and teams, like, because one, it's like, it's different for, like, a lot of these country artists that are coming from just more corporate interviews.
[00:25:19] Speaker B: Yeah. Like the radio tours, things like that.
[00:25:21] Speaker A: And then they come on to that and they can kind of let their guard down and, you know, they're Usually asked before, like, you know, do you. Do I need to, like, do anything? Or blah, blah, blah. You know, it's like, just be yourself. Like, have fun.
You know, don't feel pressure to, like, try to be funny or try to be. Like, just be yourself. There's no pressure. And it's been cool. Like, the response has been super good, and people just have fun. And so that's like. And. And I built a ton of friendships from that, too, which is fun. Like, people that I've interviewed and, you know, now are friends of mine or, you know, even favorite. Like, there's been a handful of artists that I've got to interview that I'm like, that I've, you know, listened to their music and love their music for a while, and so, yeah, it's been cool.
[00:26:05] Speaker B: Yeah, man. Talk about, like, it seems like some of the friendships that you're somebody. Like, your guys, like Cam Whitcomb, Taylor Holder, by extension, Little Z.
[00:26:13] Speaker A: Like, dude, Cam. Cam's my. My guy.
Cam Kim is like, genuinely, like, a little. Feels like a little brother. Like, he's. He's a couple years younger than me, but literally, I'm like. Me and my wife, like, love Cam, and he's, you know, he's like family. And we. We go way back before the show of just, like, he had followed me on social media from, like, some of my early content years ago. And we have just, like, you know, he had commented on stuff and, like, we DM'd and blah, blah, blah. And it was like, just, you know, super chill. And then I think one of the first times he came to Nashville, he hit me up, and I met him at his Airbnb. We just hung out for a few hours. And that was literally.
He was in the process of, like, shopping record deals and labels. He was, like, breaking into the American country scene. Like, and not even by choice. Like, if you ask him, he's like, I'm. I didn't put myself here. You know, people are always like, he's not country, or like, blah, blah, blah. But it's like, you know, he. He doesn't make that choice. You know, it's like, he's not like, I'm gonna be this. Like, he literally does not make that choice.
[00:27:33] Speaker B: He just makes good music, fucking great music. And his live show is, like, the best thing going right now. Like, the energy of watching a Cam Whitco.
Insane.
[00:27:42] Speaker A: Yeah, I went to his show at the Brooklyn Bowl.
[00:27:44] Speaker B: Yeah, Nikki T. Was there, too.
[00:27:46] Speaker A: My wife went. And I mean, dude, he's. He's. A beast. I've seen. I saw him perform at CMA Fest, too. I think it was my first time seeing him perform. He's a beast, dude. He's. He's. And he's. He's legit. So I think I'm actually headed out there maybe in a few weeks to his place, because we're. We're working on some projects, but he's. He's a cool dude. But. Yeah. Yeah. So, yeah, I built a ton of friendships, gotten to meet a ton of really cool people. Like, people that you. To you. That you think would be a certain way, and you meet them, and they're just, like, complete opposite.
[00:28:20] Speaker B: Chase Rice is a total bro. But you think that he's like, I met.
[00:28:24] Speaker A: Yeah, I made. I met Chase.
I met him actually in a private, like, studio session setting, like, a year ago with a friend first, which is nice, because it was kind of super chill. Like, chill. And he really liked my hat, which was, like, one of my merch hats, and asked me, like, send one to his house. So I, like, sent him one. So he started wearing it a ton. And then we met again at, like, a celebrity golf event thing. And then, yeah, we hung out again on the show. But he's cool, dude. Mitchell Tenpenny, one of my favorite guys.
[00:29:01] Speaker B: He's. He's one of the.
[00:29:03] Speaker A: Mitchell homie.
[00:29:05] Speaker B: He's. And he's part of that era of when country music was just fun. And I'm all. I'm for the sad and things like that, but it feels like. Like rewinding like 10 years ago. It was just. It was an era where the artists were having a lot of fun. The crowds were having a lot of fun. People were partying like, he rips, dude.
[00:29:22] Speaker A: And.
[00:29:22] Speaker B: And he funniest.
[00:29:24] Speaker A: He's so funny.
[00:29:25] Speaker B: That.
[00:29:25] Speaker A: That threw me off. I will say, like, there's a handful of moments that, like, threw me off, and I, like, broke character a bit because, like, he. He's just. He's a funny dude.
Who else was, like, fun? I mean, do one of the. In my. In my humble opinion, one. I think he's one of the best country artists right now by far is Zack John King. Yeah, bro. He was a beast. He's funny, too. Super chill.
Trying to think who else we've had on. That was really fun.
[00:29:56] Speaker B: Zach, his first event with us was at the Rusty Nail out here in Hermitage. He played out back for, like, 15 people at one of our cigar and whiskey nights that we do at the Nail. We do the event just as a way for people to come and smoke cigars and drink whiskey. Like, it's not an event like the ones we normally do, but it's like the most laid back, chill thing. And that was his first time playing with us, and he's been a homie ever since.
[00:30:18] Speaker A: Yeah, dude. Now he's on the base.
[00:30:19] Speaker B: Now he's like, one of the guys. Oh, it's funny. It's wild to see that.
[00:30:24] Speaker A: It's a crazy transition to go from that to, like, on stage with Morgan. I bet it was freaking.
[00:30:28] Speaker B: Yeah, bro.
[00:30:29] Speaker A: Crazy. But, yeah, he's. He's a homie.
Tucker was fun.
[00:30:34] Speaker B: Yeah, he's a good personality, too.
[00:30:36] Speaker A: He's fun. Yeah, yeah, he's. He's a chill dude. Like, his was the one of my favorites, only because his team didn't tell him anything, and he had just come from a full radio day, and his team told him nothing about the vibe of it. Like. And so I could tell from the moment we met that he had no idea because he was so serious. He's like, nice to meet you, bro. Like, and I was like, oh, you have no clue. So I went to his PR team that was there. I was like, hey, did you, like, give him any context for the show? And they're like, no, we thought it would be awesome just to, like, let her go.
[00:31:08] Speaker B: Like, Warren Conrad, Eric Andre show.
[00:31:10] Speaker A: Yeah. And so you literally, like, progressively see him like, slowly, like, just getting it and even turning to his team during the interview and being like, what is going on? Like, what? But then after, he. Larry was like, dude, I could have done that for, like, two more hours. That was the best way to end my day. Like, so it was. It's fun. It's. It's fun, man. I like. I like doing interviews and stuff. Like, it's. Yeah, it's a fun outlet for sure.
[00:31:35] Speaker B: But, yeah, sick, dude. Well, are you ready to get into some real serious questions?
[00:31:39] Speaker A: Right? Yeah, dude, I do have to go to the bathroom for first.
[00:31:41] Speaker B: Yeah, go take a leak. Go take a leak. I'll talk about the sponsors while you're. While you're doing that real quick.
So shout out to our friends from Surfside, Vodka, lemonade, vodka iced tea, no bubbles, no troubles. It's not a seltzer. It is a Surfside. Y' all be sure to go and check them out. They got green tea, peach tea, lemonade, of course, the iced tea. We love you Surfside, and we appreciate you being a proud sponsor of all things Raised Rowdy. Also, if you're not subscribed right now click on the subscription button right there on YouTube. Give us a follow on Spotify, Apple Podcasts, all that stuff. We appreciate you for subscribing, supporting the show. We've been doing this thing a long time. And Also check out/rowdy.com we got some great merch. Shop. Raise rowdy.com we're running the Christmas sale right now, the Christmas special, if you will.
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[email protected] rowdy.com we also got all of our events, too. If you're in Nashville and you're looking to come and check out some events, we're at Odies every Wednesday. We're at the Local every other Tuesday. We're gonna be busy on the road next year. Rock the South, Tailgates and Tall Boys Country Concert. Some more stuff that we haven't announced yet. But look for us out on the road throughout, throughout the year. We've got some good, good things. 2026, gonna be a big year of taking the scene to the world, baby. So all good stuff as we're waiting on Luke White to come back here on the podcast. Taking a sip. If you've made it this far, I want you to comment on YouTube right now or comment on Spotify. Wherever you're listening there is the function where you can do that or shoot us a dm. Tell me that you're. You're listening to the show, that you're listening to the, to the podcast and let us know what you're thinking of it. Also comment who you think we should have on the show next because We've done over 270 of these things since 2019. But always looking for new people and want to know who you guys want me to talk to on the show. And also check out the other shows that are in our network of podcast. We've got, of course, the Raise Rowdy podcast with Nikki T. And Kurt Ozon. I sometimes jump on there to fill in when Kurt is out of town being a literal rock star and stuff with Mr. Luke Combs. You can check out the behind the Music Biz podcast. Peyton's back doing some new episodes here soon, but you can check out the music industry stuff. I've done some. Nikki T. And Kurt have done some, and obviously Peyton's done a bunch of them. And check out Rowdy Alternative as well. Shout out to our man, Sam Berg, my brother and Edmund Fitzgerald. Christ.
You can go check out here what's going on in the rock world. The Red Dirt world, kind of the indie scene. You can check out the rowdy alternative podcast that comes out every Thursday.
Wherever you get your podcast. We'll be right back with our man, Luke White. Oh, it looks like he. We've. We've got him. Got him. Coming back. Coming back in for some serious questions. We're going to deep dive in on the serious stuff and really get to the bone crushing questions with one of my favorite creators, one of my favorite personalities in, in Nashville, Tennessee.
And he's a Canadian too, which we love, our Canadians. We always say Canadian country is the new Texas. So shout out to all of our friends making music north of the border.
All right, ready for the hard hitting questions. He's ready to go.
All right, rank these three things. Beer trucks and Dirt.
I know it's tough.
[00:35:35] Speaker A: Beer truck dirt. Little bdt Are we.
What's this like the ranking standards? What are we talking here?
[00:35:47] Speaker B: Ranking standards are like, what do you, what do you value the most? Like, right. You're, you're on an island and you Prior. Yeah, like what are we?
[00:35:55] Speaker A: One, one better. Three or three better?
[00:35:58] Speaker B: One is better.
[00:35:59] Speaker A: One's better.
[00:36:02] Speaker B: So you can start at number three if that makes it a little easier. I know it's a tough choice.
[00:36:09] Speaker A: Dirt.
Okay, we'll put that there.
Number two, Truck.
And then number one.
It's a tough one.
Beer.
[00:36:26] Speaker B: Number one would have to be beer. So what went into your thought process for that? I know those are three things that are at your, at your core and in your soul.
[00:36:38] Speaker A: Just off the dome, really. You know.
[00:36:42] Speaker B: Just off the dome, just. Yeah, yeah, yeah.
I've been jamming your music a lot.
Truck for Truck.
[00:36:52] Speaker A: Appreciate that.
[00:36:53] Speaker B: Arguably one of the greatest songs of 2025.
[00:36:57] Speaker A: Thank you. Appreciate that, sir.
[00:36:58] Speaker B: And tell me about the, the inspiration behind that.
[00:37:03] Speaker A: I mean, you know, I would say it's really a.
[00:37:11] Speaker B: Art.
[00:37:12] Speaker A: You know, you have a genre that's recently, you know, a lot, a lot of overlap with.
What do they call it? What? Hip. Hip hop.
[00:37:25] Speaker B: I believe hip hop's the term.
[00:37:26] Speaker A: Yeah, hip hop or whatever.
So, you know, it's kind of taking my, my own spin on it, if you will and you know, just really sharing about priorities, you know, where, where, where the state of the world is at the moment and you know, where I think we're, we're headed as well.
[00:37:56] Speaker B: Morgan Wallen. Fragilistic exp. Alidocious.
[00:37:59] Speaker A: Oh yeah.
[00:38:01] Speaker B: It's a special thing.
[00:38:03] Speaker A: Yeah. I mean my, my granddaddy, he had away with words and kind of just rubbed off on, on me and so that, you know, kind of just came out of.
Came out of me one day.
The Morgan Wallen, you know, fragilistic, SB Alidocious. I'm just like. It just kind of felt like there was, you know, a missing piece lyrically, you know, And I just, you know, I feel like, you know, maybe in country music, a lot of artists have gotten too comfortable recently, and nobody's taking chances.
No, no. You know, no one's lyrically, you know, alphabetically, practically, you know, lyrically, aren't taking risks as much as maybe they used to. And so I feel like the mixing of words, you know, something as, you know, beautiful as that together in a song. I mean, name one other person who could use that in a song and make it work like I did. No, no.
[00:39:21] Speaker B: You're paving the way, man. Somebody's got to be out here taking chances.
[00:39:25] Speaker A: It's true.
[00:39:25] Speaker B: Somebody's got to be. Got to be taking chances. Hot dog sandwich or. Nah.
[00:39:38] Speaker A: Again, I mean, think. If you're looking at a hot dog like a sandwich, I would say that I think you're looking at the wrong way.
[00:39:48] Speaker B: Are we talking vertical, horizontal?
[00:39:53] Speaker A: Flip it upside down.
[00:39:54] Speaker B: Okay, I'm looking at bread.
[00:39:56] Speaker A: What are you looking at?
[00:39:57] Speaker B: Looking at bread. No, wiener.
[00:40:00] Speaker A: Exactly. What is that?
It's bread.
[00:40:04] Speaker B: That's bread.
[00:40:04] Speaker A: Okay.
[00:40:05] Speaker B: It's enclosed piece of bread.
[00:40:07] Speaker A: Okay. Now take that wiener.
You put it back in the hot dog, back in the bread.
Now what do you have?
[00:40:16] Speaker B: I've got a sandwich.
[00:40:18] Speaker A: Got a hot dog.
[00:40:19] Speaker B: That's, to me, is a sandwich.
[00:40:22] Speaker A: Sandwich, in my opinion, requires the separation of two pieces of bread on either side.
[00:40:34] Speaker B: Which one would be the church and which one would be the state?
[00:40:37] Speaker A: The open one.
[00:40:41] Speaker B: So you just gotta open it up.
[00:40:43] Speaker A: Yeah, yeah.
[00:40:44] Speaker B: And put the meat back into it, and then it's a hot dog.
[00:40:48] Speaker A: It's true. Am I supposed to have these on?
[00:40:51] Speaker B: That probably be the worst idea in the world. There you go. Whatever. Whatever floats you, but there you go.
[00:40:57] Speaker A: How do people do that? This.
[00:40:59] Speaker B: I mean, they're not always wearing the lids. They're not as cool as you. They don't have Luke's style.
[00:41:07] Speaker A: So I feel good.
[00:41:08] Speaker B: It looks good. Yeah, I guess. I reckon I should be putting it on to Aunt. I do have them on. Yeah. I forgot.
You got me out of my zone. Oh, there you go. Nice little thing on there, man. A nice little. Nice little thing.
Talk about how important the boys are to you. No disrespect to the girls, but strictly talking about the boys.
[00:41:28] Speaker A: Yeah, man.
I mean, it's a It's a touchy subject, but appreciate you bringing it up.
I feel like, you know, a lot of people don't understand how complex that question is in itself.
And, you know, by question, you know, I mean, you know, even statement.
Dare I say a question.
So I would agree.
I would agree with that, with that statement itself.
[00:42:29] Speaker B: What. What does the boys make you make you feel like? He said it's a touchy subject, but let's. Let's unpack that a little bit.
[00:42:36] Speaker A: Yeah, man.
What doesn't the boys make me feel like? It's a real question.
Nothing, you know, there's no emotion that the boys don't make you feel, you know, and that's. That's part of it, you know, Anger, sometimes.
[00:42:57] Speaker B: Yeah. Where's the anger side of it? I was going to say, I feel it's a lot of positive mental.
[00:43:02] Speaker A: Yeah, like sadness. I mean, I'm angry that I'm not with the boys.
I'm happy if I'm with the boys.
Sad if you're away from the boys, not sad if you're not away from the boys.
That. Does that make sense?
[00:43:27] Speaker B: Yeah, it definitely does.
[00:43:29] Speaker A: Yeah.
[00:43:29] Speaker B: I feel that. That separation.
[00:43:32] Speaker A: Yeah.
[00:43:32] Speaker B: Separational sadness.
When did you first feel the true love for the boys? Like, take me back.
[00:43:41] Speaker A: I think it's.
I think it's something that's in us, you know, embedded in us as men.
You know, we, you know, we're born into.
Into this world.
And I believe that, you know, we all have a unique kind of radar in us when we're born and throughout our life, you know, we end up finding those boys that have the same radar in them.
And then we, you know, we come together and form, you know, our pockets of boys.
[00:44:22] Speaker B: How do you explain the boys to a female?
[00:44:29] Speaker A: I mean, it's tough.
[00:44:31] Speaker B: They just.
It's tough, isn't it?
[00:44:33] Speaker A: Yeah.
I mean, you can't really, you know, it's like trying to, you know, explain an iPhone to a, you know, Victorian from 1600.
Yeah, he's.
I don't even have the framework for the kind of language I'm going to use to explain it, so it's better off to just leave it at that.
[00:45:04] Speaker B: You know, just leave it as something. You put out a Christmas song.
Last beer, miss?
[00:45:10] Speaker A: Yes, Tell me about beer, miss.
Yeah.
You know, a lot of people have different words for Christmas. You know, you got Xmas, I think. You know. What are some other ones?
[00:45:24] Speaker B: Navidad.
Yeah, they say south of the border.
[00:45:28] Speaker A: Yep, yep. Say. Say that down there. Yeah.
[00:45:31] Speaker B: Feliz Navidad.
Police surveys.
A dodge.
[00:45:40] Speaker A: I could work with that. Yeah. I mean, you know, it's a holiday.
[00:45:47] Speaker B: Do we have more Christmas songs?
[00:45:49] Speaker A: It's a good question. Maybe.
We'll see. Coming close to Christmas here.
Gotta, Gotta see after Thanksgiving, you know. Yeah.
[00:45:58] Speaker B: You gotta get through that.
[00:45:59] Speaker A: See all these country artists trying to jump the gun here. Yeah.
[00:46:03] Speaker B: They're putting their out too freaking quick, man.
[00:46:06] Speaker A: Yeah. Everyone's just trying to be first. See, it's not about quality, you know, it's about, let me just get out there first.
So they're going pre Thanksgiving.
[00:46:16] Speaker B: They're trying to beat you.
[00:46:18] Speaker A: It's against the rules. Yeah, I just. I mean, look through new music Friday, country this week.
I mean, there's a good chunk of Christmas songs on there and.
Too early.
[00:46:33] Speaker B: We're not even through Thanksgiving.
[00:46:34] Speaker A: Nope. I'm not listening to them.
[00:46:37] Speaker B: It's not Christmas yet. Mariah Carey ain't playing in the stores yet.
[00:46:40] Speaker A: Nope. I skipped them all. I'll skip them. I won't listen to them. Yeah.
[00:46:43] Speaker B: Dream. Dream collaboration.
[00:46:52] Speaker A: There's a few that come to mind with me or like to see you.
[00:46:57] Speaker B: According to you, man, we're talking about you.
[00:47:02] Speaker A: You know, like I said, I like the.
The. The song styles being, you know, coming together and, you know, so I would say I'd like to see something that's like Morgan Wallen, you know, meets Zach Top meets Beyonce and myself.
[00:47:34] Speaker B: Do you think Queen Bee can hang with you?
[00:47:40] Speaker A: I don't know.
[00:47:40] Speaker B: I don't know if she could.
[00:47:42] Speaker A: I don't think she could handle it.
[00:47:45] Speaker B: But, like, Juan and Zach would be all about some beer and some trucks and some dirt and they get the boys. They are the boys.
[00:47:52] Speaker A: Yeah.
I think we'd have to see, you know, what comes out of that, but I think what would come out of that would be just absolute cinema smash. Yeah. I mean, all four of the hit makers of this generation.
[00:48:16] Speaker B: Yeah. Be big.
[00:48:17] Speaker A: Yeah.
[00:48:18] Speaker B: Big.
Do you have any thoughts on the Edmund Fitzgerald.
[00:48:25] Speaker A: Hell yeah.
[00:48:26] Speaker B: Hell yeah.
[00:48:26] Speaker A: Yeah.
Yeah.
What about.
What about rope swings?
[00:48:39] Speaker B: Hell yeah.
[00:48:40] Speaker A: Hell yeah.
[00:48:41] Speaker B: Support swing angels out there.
[00:48:49] Speaker A: What about Dale Earnhardt Jr. Donald Jr.
[00:48:57] Speaker B: Is a big hell yeah. Not quite as big of a hell yeah as his father.
[00:49:00] Speaker A: Yeah. I mean, that's a generational hell yeah.
[00:49:02] Speaker B: The Junior. The junior version of the hell yeah. Hell yeah.
[00:49:05] Speaker A: Junior yeah. I mean, NASCAR in general.
[00:49:08] Speaker B: Yeah. Nascar. Big Hell yeah. What about corn? What about corn dogs? As a hot dog purist, how do we feel about eating it on a stick covered in cornbread?
[00:49:22] Speaker A: I. I like the concept, but I'm not there yet. Not there yet.
[00:49:30] Speaker B: It's got. They got to workshop it a little bit more.
[00:49:32] Speaker A: Yeah. I don't. You know, you got a stick that's in the dog, and then the dog is covered in bread, but it somehow stays on the stick.
You know, it's like, what's really. What's really going on there? I don't. I don't like.
I don't like many things that I can't understand.
[00:49:53] Speaker B: Yeah.
[00:49:54] Speaker A: So I'll leave it at that. Yeah, yeah, yeah.
[00:49:59] Speaker B: Or what about a big old lifted truck with an American flag flying out of it?
[00:50:05] Speaker A: Hell, yeah.
[00:50:06] Speaker B: It's a big hell yeah.
[00:50:07] Speaker A: Yeah. I would say so. Yeah.
Yeah. That's not bad. I feel like there's, you know, a lot of these.
I feel like a lot of country, you know, artists these days maybe losing. Losing touch with their roots, you know, trying to.
[00:50:24] Speaker B: Not enough hell yeah going on.
[00:50:27] Speaker A: Nah. You know, it's like, what else is country music for if not hell, yeah? If I don't listen to your song and it makes me. It, you know, doesn't make me think, oh, yeah, I think you're doing something wrong.
[00:50:45] Speaker B: Yeah.
Yeah. I don't want to cry. If I want to cry, I'll just think about not being with the boys.
[00:50:51] Speaker A: Exactly. We got enough things to cry about.
[00:50:53] Speaker B: Yeah. I don't get enough time with the boys. I don't need to be crying to your song.
[00:50:57] Speaker A: Nope.
[00:50:58] Speaker B: I want to be saying, hell, yeah.
[00:51:00] Speaker A: Yeah. And they do country. Country used to be like that, bro.
[00:51:04] Speaker B: We've all been to a Florida Georgia Line concert. Hell freaking yeah.
[00:51:09] Speaker A: Started, dude.
Like, one use one verse of their songs has all of the essentials.
[00:51:19] Speaker B: Baby, you.
[00:51:19] Speaker A: A song make me want to roll my windows down. Cruise. Think of. Think of hammering a nail.
Stacking them bales.
[00:51:28] Speaker B: Stack all the bales, man.
[00:51:30] Speaker A: I'm already there.
[00:51:32] Speaker B: Yeah.
[00:51:34] Speaker A: Jesse's getting ready. He's gassing up the Chevy.
[00:51:37] Speaker B: Yeah.
[00:51:38] Speaker A: Hell, yeah. Okay. What else we got?
Oh, man. There's this one song by them I used to.
[00:51:46] Speaker B: It's that Red Dirt Clay.
[00:51:48] Speaker A: I mean, all. What's the. There's a peach. There's a peach one.
Fried chicken and peaches or something.
I like my chicken. It was like fried chicken right off the bone. Peaches. Homegrown. Yeah.
[00:52:06] Speaker B: That's a big one. That was a big one.
[00:52:08] Speaker A: There's Mr. Aldean. I mean, he's still doing it. The hell yeah thing. Yeah.
Country.
I mean, listen. I mean, what.
Dirt road anthem, I think. I think he should be getting an award every year for that song, I mean, there's a. There's a line that literally says, hop the fence, you know, light the bonfire and call the boys.
[00:52:43] Speaker B: Yeah.
[00:52:44] Speaker A: I mean, see, people don't realize this. People think this.
People think this rap, you know, hip hop integration is a new thing. You know, they think, oh, Morgan Wallen did it, you know, or Post Malone's doing it. You know, he did it.
Jason Aldean's been doing it since 2007. I mean, listen to Dirt Road Anthem.
[00:53:09] Speaker B: Yeah.
[00:53:09] Speaker A: He goes. He literally goes, light up on fire and call the boys marching man, better mind your business. Watch him out before I have to knock that loud mouth out. I'm like, come on, man. Yeah, he's been doing it. Y' all were fine when he did it.
[00:53:25] Speaker B: Yeah.
[00:53:26] Speaker A: Oh, we got no issue when Jason Aldean does it, but when Morgan Wallen does it, it's a. It's an issue.
Why think about that? Well, it's always deeper.
[00:53:36] Speaker B: Chilling on a dirt road, laid back, swerving like I'm George Jones. Smoke rolling out the window.
Ice cold beer sitting in the console.
I mean, that just gets you fired up. Ready to run through that wall over there, bro.
[00:53:52] Speaker A: I mean, they went way too hard on those lines. Like, line. Line by line, like, keep going, keep going.
[00:54:00] Speaker B: Let's memory Laying up in the headlights got me reminiscing on them good times with the boys.
I'm turning off a real life drive and that's right. Hitting easy street on mud tires.
[00:54:14] Speaker A: Hell, yeah. And then chilling on a dirt road. Lay back. What's the. What's a verse on that?
[00:54:19] Speaker B: I mean, I sit back and think about them good old days, the way we were raised in our southern ways, like cornbread and biscuits. If it's broke ground here, we fix it. I can take you all where you need to go down to my hood back in them woods. We do a different round here. That's right. But we sure do it good. And we do it all night.
[00:54:37] Speaker A: I mean, he's spitting bars. Yeah.
[00:54:39] Speaker B: It's poetry.
[00:54:40] Speaker A: Yeah.
[00:54:41] Speaker B: It's American hell, yeah.
[00:54:43] Speaker A: It's the way that you said that to you, like, and if it broke around here, we fix it.
[00:54:46] Speaker B: We fix it.
[00:54:47] Speaker A: I'm like, see, people aren't doing the fix it like they used to.
[00:54:51] Speaker B: Yeah.
[00:54:52] Speaker A: You don't hear anyone doing those, like, vocal inflections like that. Jason, back in the day, dude, I mean, that was borderline controversial to go fix it.
[00:55:02] Speaker B: Yeah.
[00:55:02] Speaker A: People don't actually understand that.
Like, that was, dare I say, brave of him to go fix it.
Instead of fix it, just carrying it.
[00:55:17] Speaker B: Out, adding more emphasis on doing. They don't do it like that anymore, man.
[00:55:20] Speaker A: They don't.
[00:55:21] Speaker B: I'm gonna take you to. We're gonna talk about one of your buddies right here. Chase Rice. Ready, set, roll.
An anthem of a song. Damn, pretty girl, you went done it again. You gone turn the sexy all the way up to 10.
I've never seen a side ride seat looking so hot.
Baby, your rock hit the spot like a fireball shot. Dang, he's just spitting, man.
[00:55:45] Speaker A: My guy just literally opened up a thesaurus and just said, give me or chat GBT. And I was like, give me 30 ways to say hot.
[00:55:54] Speaker B: Yeah, baby, you rock hit the spot like a fireball shot. You've got me all high head spinning around and around I'm down if you're down to burn down this town.
[00:56:04] Speaker A: A lot of fire, a lot of burning.
[00:56:06] Speaker B: Ready, set, let's roll. Ready, set, let's ride. Get your little fine ass on the step. Shimmy up inside.
[00:56:12] Speaker A: That's what he said to me first time we met. Yeah, yeah. He looked me right in the eye. He said.
He said that. And I mean, it works every time.
[00:56:26] Speaker B: Cruise around, get stuck, pedal to the metal till the sun comes up. I made a deal with the man on the moon. He's gonna put in some overtime. We've got all night. Ready, set, let's roll.
Dude knows what he's doing.
[00:56:41] Speaker A: He knows what he's doing.
[00:56:42] Speaker B: That was way ahead of its time.
[00:56:43] Speaker A: What were some of those. What were some other OGs back then that were crushing that OG country, dude, you know? I mean, we got Eric Church. I put him in the song.
[00:56:54] Speaker B: You hear that? Yeah.
[00:56:55] Speaker A: Yeah.
[00:56:55] Speaker B: All you got to do is put a drink in my hand.
[00:56:57] Speaker A: The Eric Church. I mean, Springsteen.
[00:57:00] Speaker B: Yeah.
When I think about you, I think about 17. 17. Riding around with the. With your girl and the boys.
[00:57:08] Speaker A: That's crazy.
No one was doing that.
[00:57:10] Speaker B: No. And no one's done it since.
[00:57:13] Speaker A: We're missing that Eric Church. Who else do we have back then?
[00:57:16] Speaker B: Luke Bryan.
[00:57:17] Speaker A: Luke Bryan. I mean, country girl. Shake it for me, dude. I mean, and see, Luke Bryan is a. Is a prime example of branching out but not forgetting your roots. Okay, let's talk about it for a second.
He goes, let me release a sad song. Okay, but it's called Drink a Beer.
You know, it's like, it's gonna be sad, but I'm not gonna branch out and throw the whole thing out. You know, the baby out with the bathwater and just write A, you know, an Adele song. He goes, let me write a sad song that you're gonna actually understand. The boys are gonna understand.
He literally calls it drink a beer.
It's like, you name the song, you know, the. The. The thing that you want people to do when they're listening to the song. And he just. People don't understand how complex that is. And. And I think he's. He was ahead of his time as well.
[00:58:25] Speaker B: Don't feel like going home. So I'm gonna sit right here on the edge of this pier and watch the sunset disappear and drink a beer.
[00:58:33] Speaker A: It's a lot of ears.
[00:58:35] Speaker B: A lot of ears. A lot of ears in here.
[00:58:37] Speaker A: I like that, though.
[00:58:38] Speaker B: So long, my friend. Until we meet again. I'll remember you. And all the times that we used to sit right here on the edge of this pier and watch the sunset disappear and drink a beer.
[00:58:48] Speaker A: So you know who else? Lee Bryce. Dude.
[00:58:51] Speaker B: Oh, bro. Bro.
[00:58:52] Speaker A: You know, I tell you what, though. There is one country song that will make me cry every time, rightfully so, because it's got all the topics, checks all the boxes. Oh, hell yeah. Drive your truck.
[00:59:04] Speaker B: Oh, yeah, we'll pull that one up.
[00:59:06] Speaker A: I mean, you just. That opening the opening line of the course. I'll drive your truck. Roll every window down. I'm like, okay, you have me.
You're describing my Saturday right now, Lee.
[00:59:17] Speaker B: I drive your truck. I roll every window down and I burn up every back road in this town. I find a field I tear it up till all the pains A cloud of dust. Yes, sometimes I drive your truck.
[00:59:30] Speaker A: See, I mean, God, like, can you imagine a guy looking you in the eye and saying, you know what? I'm a drive your truck and I'm a burn every back road in this town.
[00:59:42] Speaker B: I'm gonna do it for you in your truck.
[00:59:45] Speaker A: See, that is a. That is one of the boys.
If you don't have a boy in your circle, there's not a guy that will, when you die, will just every week, take your truck and just rip it down every back road in the town. And then park it again with the windows down.
[01:00:14] Speaker B: You got to reassess your circle. Gotta draw a new circle.
[01:00:17] Speaker A: Exactly. You're. Your friends aren't who you think they are.
Yeah, I think. As simple as that.
[01:00:23] Speaker B: Yeah. Yeah, that's a. That. Lee Bryce was a big one.
I mean, Randy Hauser was a big one back in the day.
Going out with the boots on. There's no other way. What else are you gonna wear?
Of course you're Gonna go out of the house with the boots on.
[01:00:38] Speaker A: I mean, we've got that early party, too. We got Dirt on my boots, man.
[01:00:43] Speaker B: Early John party.
[01:00:46] Speaker A: That prime time John party out the gate, just on the scene. Everyone's like, john part. Who's this? John party. He goes boom. Dirt on my boots Breaks the scene wide open, man.
[01:00:57] Speaker B: Heartache, medication. Talk about drinking a cold beer, dude.
[01:01:01] Speaker A: Dirt on my boots hitting the town tonight.
Mud on my wheels.
[01:01:08] Speaker B: You can even take it back even a little bit further than that and talk about Mr. Brad Paisley, the native son of west, by God. West west by God, Virginia.
[01:01:16] Speaker A: He's been doing it. He was doing it and he's still doing it. And he will keep doing it, you know, forever. Forever. That's what they say.
[01:01:23] Speaker B: Forever. He's been putting mud on the tires since before they had these damn cell phones.
[01:01:28] Speaker A: Exactly.
[01:01:29] Speaker B: Even put mud on his tires before.
[01:01:31] Speaker A: You could take a video of it, you know, you had to be there. Post a tick tock.
[01:01:35] Speaker B: Yeah.
[01:01:36] Speaker A: Before they were just doing it to be in the back of a video, you know, taking their shirts off and dancing.
Yeah, yeah.
[01:01:45] Speaker B: Like that Taylor Holder guy.
[01:01:47] Speaker A: That guy. Dude, he came around, though.
[01:01:49] Speaker B: He did.
[01:01:49] Speaker A: There.
[01:01:50] Speaker B: It's come a long way.
[01:01:51] Speaker A: There's hope. I think one of the things that, you know, is amazing about country music is you can run, but you can't, man.
You know, it's coming for you. Yeah. I mean, he's from Texas, and so it's like there's. There's only so much running you can do, you know, and he was. He was lost, you know, it's like. I mean, he did a song with Jason Derulo.
[01:02:17] Speaker B: He was in that hell hole. He was in that hellhole of Los Angeles.
[01:02:21] Speaker A: Yeah. I don't even like to say that word.
[01:02:24] Speaker B: Shiver down the spine.
[01:02:25] Speaker A: He lived in the state. The C word, I won't say. But he lived there, which is enough to say, you know, he was.
He was lost, but he is now found, you know, and he's back.
So I think that's. It really speaks to the power of country music, so. But it does. It'll get you.
[01:02:51] Speaker B: I want to go back to the boys.
Boys around here drinking that ice cold.
[01:02:56] Speaker A: Beer, talking about girls, talking about trucks. Dude.
Talking about red dirt roads kicking up dust.
See who? Nobody's writing like that anymore, you know, I mean, it's rare.
Everyone's trying to be.
Everyone's trying to reinvent the wheel, you know, Nobody asked for that. Country music. Didn't ask for it.
Thing about country music, it's it's, it's simple. It's exactly what it's supposed to be. And nothing more, nothing less. And it's the moment we try to reinvent the wheel, we've lost touch with it.
[01:03:40] Speaker B: We lose our path.
[01:03:41] Speaker A: We lose our path.
[01:03:42] Speaker B: We pull off the dirt road into a, into a. Into a parking lot.
[01:03:45] Speaker A: Exactly.
[01:03:46] Speaker B: Where you can't burn up dust.
[01:03:47] Speaker A: Exactly. And so it's like, you know, I think here's, here's my theory which people, People don't understand. You know, they're hard on the, the country artists that are making music that sounds like other genres or they're, they're. You know, you got the, the. Those club remixes, you know, that are bumping, and you got some 808s in it. And people judge those artists and they think they're doing it because they're not country.
Here's what they're missing. There's two categories. There's two types of country and it's, and it's behind the scenes thing that people don't see. They don't get it. It's people that are real country.
Okay? There's the country that's for the country people. Okay.
And then there's the country that's for casting that net to those who don't know country or listen to country or hate country.
And that touches their hearts in a way that then draws them in back to the real country.
So it's a movement. You know, we got, we're feeding the people, feeding the family. Your classics. You know, some people, they're. They're called to feed the family. You know, it's. We need, we just need twangers. Right, right. Twangers for the family.
And just do that to some people, that's what they're supposed to do. Other people, they're supposed to go out, bring more people in, okay, to the family for more twangers.
[01:05:24] Speaker B: We got, we don't have enough people feeding the twangers right now. We got a lot of people out there fishing. A lot of people on that shrimp boat. Nobody here feeding the people.
[01:05:33] Speaker A: Who's cooking the fish?
[01:05:34] Speaker B: Nobody's cooking the shrimp.
[01:05:35] Speaker A: It's like, oh, it's great if you catch a thousand fish.
[01:05:38] Speaker B: Yeah.
[01:05:39] Speaker A: But if you don't have anyone who knows how to scale it and how to cook it, then we're starving and we're.
Sadly, what people don't understand is, you know what happens when a people get starving? They go find food somewhere else.
Huh. And so you think you start judging the artists for making It. But, man, it's. That's on us. That's our fault.
You know, we're. We need people to cook. And so I think there is people, I will say, like, Mr. Zach Top, who.
You know, he's come in like Gordon Ramsay, you know, like Guy Fieri, and he's just.
He's chefing it up right now, people.
[01:06:21] Speaker B: Flavor town.
[01:06:22] Speaker A: But he's kind of. You know, there's a few of them just carrying it on their backs, and it's a lot to carry, man. You know, it's like. But they all come home, you know, eventually.
[01:06:33] Speaker B: All I need to keep me from losing it. Good cold beer.
Country music.
[01:06:40] Speaker A: It's never supposed to be complicated, you know?
[01:06:42] Speaker B: No, it's supposed to be simple. We're simple people.
[01:06:44] Speaker A: It's true. It's true. You got a guitar in this place? I got good acoustic guitar. Or.
[01:06:49] Speaker B: No, I don't. I don't know if I got a. If I got an acoustic guitar.
[01:06:54] Speaker A: Dang.
[01:06:55] Speaker B: I can text our.
Text the.
[01:06:59] Speaker A: Yeah, I mean, I just feel a song coming on, but.
[01:07:01] Speaker B: You do?
[01:07:02] Speaker A: Yeah, a little bit. But, hey, it's.
[01:07:04] Speaker B: Do you got anything. You got anything on the. On the phone you could show us?
Got anything you've been cooking, dude? I actually feed the people.
[01:07:11] Speaker A: I might, dude, but if you got.
[01:07:13] Speaker B: Some stuff to feed the people.
We're hungry. It's about lunch time.
[01:07:17] Speaker A: Let me see. Let me see.
[01:07:19] Speaker B: Saying a Popeyes or Kentucky fried Chicken, but we'll settle.
[01:07:23] Speaker A: Let me see here.
[01:07:28] Speaker B: What we're cooking on.
[01:07:35] Speaker A: Okay, okay, okay. Yeah, this one. This one's good, but, man, it hits different on guitar, man. It's just, you know.
[01:07:45] Speaker B: I know, I know. I'm sorry. We'll have one for next time.
[01:07:48] Speaker A: Hold on. Let me get this.
Okay, Here we go.
Okay.
I mean, this one.
This is, you know, a different angle. You know, I feel like the.
You know, there's an epidemic right now that a lot of people have been affected by, you know, loved ones, family members, maybe even themselves, you know, TikTok country boys.
And, you know, everyone, you know, they got enough songs to dance to with their shirts off in front of ring lights, but nobody's written a song for the.
The man who's lost his loved one to a tik tok country boy, you know? And I'm. I'm trying to draw that guy into the family, you know, because there's still hope for him, you know, It's a shame to lose it to a TikTok country boy, you know, and so I wrote this kind of from his perspective. Okay.
And so this is.
This is called Country.
Country two. T o o Country two. Yeah.
Strong.
[01:09:15] Speaker C: You can hold the eyes.
Started scrolling them on boys last night.
Freaking guys, the way they moved. Almost had me to. There's no use in trying to fight it you st through now I'm missing you and it feels like I'm stuck slowly dying but I ain't giving up trying if it's a skin then I turn them stop the li and I'll get bo cuz it's driving me halfway to Sunday.
It's your Tesla. It ain't in my driveway. If it's the eyes I got filters to the guys I got buddies who can throw me a ball with my shirt off and my boots that I'll never get dirt on.
Just tell me what you need me to do.
If it's a tick tock country boy you want then damn well maybe I'll go country too.
[01:10:39] Speaker B: Makes you feel something.
[01:10:40] Speaker A: Makes it feel something.
This little bridge here, hold on. Right here, A little bridge part. This hits. This hits deep.
[01:10:48] Speaker C: I can't believe you're falling for a Walmart. Morgan Walling could have told you he would be bad news. Yeah, if it's a tik tok country boy you want then damn well maybe I'll go country too.
[01:11:16] Speaker A: It's from the heart, bro. I mean, heart and soul.
[01:11:19] Speaker B: Well done. Well done.
[01:11:20] Speaker A: We need that, you know.
[01:11:22] Speaker B: We need that.
[01:11:23] Speaker A: It's a new sound, you know, I like it. New sound, new way to look at it, you know, just taking the whole thing and it's like, you know, country, you know, lyricism, music. It's like a. It's like a diamond, you know, just a little slight turn and there's a different beauty to it.
But what you need to remember, no matter how many times you spin that diamond, it's still the same diamond.
[01:11:53] Speaker B: It is.
[01:11:54] Speaker A: So a different perspective doesn't mean that you change the diamond altogether. We don't need to.
Don't need to.
[01:12:03] Speaker B: Tell me what you think about these AI robot country singers.
[01:12:10] Speaker A: I mean, like what I think about the music or what I think about.
[01:12:16] Speaker B: Them, about them coming in to try and be our chefs.
[01:12:20] Speaker A: Yeah, well, you know, I'm not a big fan of clankers, you know, if you will, you know, whatever they call them these days.
So, you know, really anything. I think they're trying to take over, you know, it's like robot country.
We don't need it, you know, they.
[01:12:44] Speaker B: Can'T drink a cold beer.
[01:12:46] Speaker A: They can't. They can't participate in any of the activities that hold country music together.
So why would we listen to them? What do they have to say to us?
It's like a woman writing a song about the boys.
You have no idea what you're talking about.
Yeah, that's my thoughts on AI and country. You know, AI artists. I mean, here's. Here's the thing, though.
If you know the people that.
And this might be controversial. Okay. I'm not calling anyone out specifically.
Maybe if you're afraid of AI country music artists.
[01:13:36] Speaker B: Yeah.
[01:13:36] Speaker A: I just don't think you're writing good enough music.
Because you know who's not afraid?
The guys that are writing twangers.
They're not afraid of it because they know they're writing bangers, dude. They're out here freaking slanging it because that's where the depth comes from. Like we talked about. It's the core of what country music is, and they've.
They don't understand it. So it's like, if they can write a better song than you and not even drink a beer, buddy, you're. You got the wrong career. I think you need to switch, you know? Yeah, that's my thoughts. I mean, twang.
[01:14:18] Speaker B: Or a robot. Robot cowboy can't sit. Isn't going to be sitting around a fire.
[01:14:22] Speaker A: Nope.
Nope. They can't sit around a fire.
I mean, they can't drive trucks. Not yet. But even if they. When they can, it doesn't.
[01:14:32] Speaker B: They can't feel the sensation of being in a field and picking up amount of dirt.
[01:14:38] Speaker A: Nope. They got no feeling in their fingers.
[01:14:40] Speaker B: They can't feed. They can't put their hand down and touch that dirt.
[01:14:44] Speaker A: Nope. Nope. They can't taste a hot dog.
[01:14:49] Speaker B: No.
[01:14:49] Speaker A: It's like they can describe it to you. Like you can be the smartest man in the world, but never have driven a truck down a dirt road.
And in my eyes, you are the dumbest man in the world.
That's what my granddaddy always said. I live by that.
So, I mean, you gotta do it to know it.
And when you know it, you've actually done it.
So you better not pretend like you know it if you haven't done it, because then you don't really know it.
[01:15:24] Speaker B: Yeah. Don't appropriate our culture.
[01:15:27] Speaker A: Just do it.
[01:15:28] Speaker B: Just do it.
[01:15:28] Speaker A: You're. You're welcome to do it.
Don't stand on the sidelines and judge us for doing it. You stand on the sidelines thinking, look at all these people driving, sitting on tailgates. People get so upset about country Music, they say, man, it's always. It's only about the same stuff they talk about. Cold beer, dirt roads, tailgates.
What else are we going to sing about? Yeah, what?
[01:15:52] Speaker B: Politics?
[01:15:54] Speaker A: Come on. We know our lane, you know? We know our lane, and we stick to it.
We're. We're about the boys feeding the family of country music.
Let those that are supposed to cast their net, you know, to the outsiders and bring them in, let them do their thing, you know? Yeah, but it's.
You know, it's a. It's a tough world, you know, We.
Country music isn't what it used to be, and that's okay, but you got to return to that, you know? Yeah. The country was a country nucleus, if you will. Yeah.
[01:16:31] Speaker B: The yolk inside the country egg.
[01:16:33] Speaker A: Exactly. And that yolk is btd.
That's the. That's. I mean, I don't make the rules.
I just follow them, you know, that. That were made for us by those who have gone before us is. You know, you can't.
It's as simple as that. It's a BTD test.
If you listen to a country song, if it doesn't talk about beer, if it doesn't talk about trucks, and if it doesn't talk about dirt, it's not a country song. It's a simple rule. It's not hard to follow.
I mean, we were just talking about a bunch of the boys back in the day.
They were. I mean, they were.
They were hitting each of those 10, 20 times at a very high level. God forbid, you know, you want someone to hit at least all three ones in a country song, you know?
[01:17:31] Speaker B: Yeah.
[01:17:32] Speaker A: It's not much to ask for.
[01:17:33] Speaker B: Oh, it's important, man. It's important. So wrapping up here. What do you want people to take away when they're listening to your twangers?
[01:17:45] Speaker A: I mean, I want people to see country music. Hold on, let me. Let me get this real quick.
Hold on, let me.
This is just my. This might help here.
Oh, yeah. Sorry about this.
Hold on, hold on.
Okay. Sorry.
[01:18:16] Speaker B: It's okay. Do what you got to do.
[01:18:18] Speaker A: Appreciate that. I just can't really give it the. You know, what it deserves is out of this. Here we go.
[01:18:25] Speaker B: Oh, sorry.
[01:18:26] Speaker A: Gosh, these ads, you know, they'll get you. They're all AI Too.
[01:18:30] Speaker B: All AI Robot cowboys tell you that it's messing up our world trying to take her beer trucks.
[01:18:38] Speaker A: And our dirt. And our women.
[01:18:39] Speaker B: And our women.
[01:18:40] Speaker A: So I say, not on my watch, brother.
All right, here we go.
Okay.
What people need to Realize about country music is it's.
It's not just a feeling, you know, it's not just a genre, it's a lifestyle.
Lifestyles are meant for everyone, okay?
But you can't diss it unless you tried it.
So what I encourage people to do is if you hate country music, if you're out there today and you're thinking to yourself, country music sucks, or you're thinking to yourself, country music, it. It's not good, Okay?
I want you to do something for me, okay?
I want you go to your.
Go to your Spotify, go to your Apple music, whatever you listen to, okay? I want you to go to early 2000s country, okay? I want you to throw on some Aldean, throw on some Brad, throw on some Luke, maybe go a little earlier, throw on some George, throw on some Allen, okay? If you're feeling brave, throw on some Hank and just lay there, okay? Lay on your back, a quiet space and just envision yourself, okay, sitting on a tailgate, cold beer just crispy in your hand a little.
[01:20:29] Speaker B: Almost too cold.
[01:20:30] Speaker A: You gotta set it down in between sips, you know, and your best buddies next to you, sunset, just watching it go down.
Just envision that.
And then you come to me after that and see if you can look me in the eye and you can tell me country music sucks. Because, brother, I promise you, you won't. You won't be able to.
That's. That's all I gotta say.
[01:20:57] Speaker B: Amen. Well, I appreciate you taking the time.
[01:20:59] Speaker A: Yeah.
[01:21:00] Speaker B: Out of drinking beer, driving trucks and playing in dirt, eating hot dogs, to come on and join the show today.
[01:21:07] Speaker A: Yeah, man, well, thank you for letting me come on and share my message with the people and.
Yeah. Just get to hopefully expand people's minds more into the inside of, you know, what we. What we are, what we, what we represent, you know, And I'm hoping a lot of you out there that are listening, you know, I have hope for you that there's still time and there's still hope for you to become country.
You still got time.
So if you're out there listening, you're not country.
I want you to find the nearest dirt road in your area, you know, the nearest Ford dealership, the nearest honky tonk or even if. If you will, NASCAR race. I want you. Just go.
Want you to find a man who's got little barbecue sauce on the corner of his lip, maybe a big dip in. You know, he's got boots on, dirt on them a little bit. I want you to ask him, say, hey, Brother, I need you to help me right now.
Simple as that.
[01:22:18] Speaker B: And he'll help you, brother.
[01:22:20] Speaker A: He'll give you the shirt off his back, he'll teach you to hunt, he'll teach you to fish, he'll take you home and let his wife cook you home home cooked dinners and teach you the ways. You know, that's what we need is really country rehabilitation programs. Yes, but that's a separate conversation and really maybe next time I'll, you know, plug my non profit organization, what we're doing out there, you know, rehabilitating people who are from the city and grew up in the city and yeah, less fortunate than powerful stuff. Yeah.
[01:22:52] Speaker B: Luke, I appreciate you brother.
[01:22:54] Speaker A: Thank you.
[01:22:55] Speaker B: Thank you so much. Thank you guys for watching. Look up our man, Luke White spreading the gospel. Make America country again. Amen, brother Mecca. And we appreciate you guys and girls for watching. For more on us, visit razori.com Shout out to our friends from Surfside. No bubbles, no troubles. It is in fact sunshine in a can. It ain't a seltzer, it's a Surfside. Go and check them out. It's not quite beer, but you can go on. Enjoy Surfside. Crack one of those open, ride around a lifted truck, play with some dirt, you'll feel pretty freaking good. My man Luke. I'm Matt Brill. This has been outside the round.
[01:23:31] Speaker C: I ain't never been the kind for st in one place for too long I ain't never been a bastard Said I love you to a girl I love Only got a couple tricks up my sleeve they usually just make them leave so if you know me, if you really know me you know I'm just a two trick pony and maybe the drinking and the lack of money for show I'm just a two trick pony.
[01:24:06] Speaker A: Yeah.